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Rapid Quick Win Checklist – Quality Connections Electrical Services
- Cover & Visuals. Cover image (trucks in front of a new build) is on-brand, but a bit grainy. Swap in a high-res version or create a split design (half trucks, half action shot of a tech at work). That way it shows both the culture and the service.
- Intro & About Section. Current intro: “Brevard’s Local Electrical Contractor Serving God’s Community One Connection at a Time! ⚡️” Beautiful sentiment! Keep the mission-driven voice, but consider expanding it by adding “Melbourne, FL" to the beginning. The About section is missing the description and full street address - both are must-haves for credibility and local SEO.
- Featured & Albums. Featured section posts are outdated (2023/2022). Refresh with recent projects, customer testimonials, or storm-prep tips. Albums are missing - easy win! Suggested sets:
- Before & After Panels / Service Work
- Generator Installs & Backup Systems
- Lighting Projects (indoor & outdoor)
- Team / Community Work
- Content Frequency & Strategy. Posting is consistent - love it! Keep the seasonal calendar ideas (storm prep, holiday lighting, etc.), but watch the AI-heavy posts. They feel templated: edit before posting so it sounds natural and true to your brand.
- Brand Personality & Engagement. Right now, it’s service-forward but not very people-forward. Add behind-the-scenes clips, staff spotlights, “day in the life” shots. That builds more trust and connection than Canva graphics alone.
- Community & Local Reach. Engagement is modest. Lean into polls, questions, or local tags (“Who else lost power in Suntree last night?”). And highlight community work - it pairs perfectly with your faith-driven intro.
💡 Pro Tip: Replace one “salesy” post each week with a quick “Tip from the Toolbox”... simple advice about breakers, outlets, or surge protection. It gives value, sparks shares, and keeps you top-of-mind without feeling like an ad.
