Rapid Quick Win Checklist – Your Local Handy People, LLC
- Cover & Visuals. Love that the team is front and center in logo gear, it makes your first impression feel personal and trustworthy. Quick fix: swap out the blurry photo for a crisp shot that keeps those smiling faces. Your logo is already a win: a house with a heart? Welcoming and memorable!
- Intro & About Section. The business name is clear and professional. Add an intro! This is prime real estate to showcase your services and location, boosting your visibility in search and making it clear what you do. Fill in that About description (you’ve got 3,000 characters to play with). Right now, your category is “Portable Building Service,” which is a little… random. “Handyman” is a much better fit for SEO and accuracy.
- Featured & Albums. The Featured section exists (yay!), but 2 of the 3 posts are from previous years. Freshen it up! You’re already using albums (👏 most small businesses forget this) - keep building them out with before/afters, seasonal projects, and team/community highlights.
- Posting & Content Mix. Consistent reels + posts = well done! Love the heartstring-tugging community reel with the owner - that’s the stuff that makes people call YOU. Wall-painting logo machine reel? Mind blown... that’s how you stop the scroll. Keep leaning into behind-the-scenes, team, and community content, it’s relatable and powerful.
- Engagement & Community. Sharing other local business listings = chef’s kiss 🤌. That builds goodwill and strengthens your local presence. Engagement isn’t massive yet, but consistency + relatability = steady growth. You’re showing up, and it is working.
- Brand Personality.
- Your vibe is nailed: local, approachable, and welcoming.
- Next-level step: improve photography and videography. Easier said than done, but even simple upgrades (better lighting, clearer shots, a branded background) can elevate your already-strong presence.
💡 Pro Tip: Don’t underestimate your owner presence. You’ve already proven it works. Commit to 1–2 posts a month where the owner (or team members) talk directly to the camera, sharing quick tips, local shoutouts, or project walk-throughs. It’s low-cost, high-trust content that converts curious scrollers into actual customers.
