Rapid Quick Win Checklist - First State Tree Service, LLC
- Cover and Logo. The cover image is strong, showing the semi with the logo alongside another truck and trees. It makes the business clear at a glance: tree service. To strengthen it, consider adding a simple tagline overlay such as “Professional Tree Service | Serving [City/Area].” This instantly reinforces both what you do and where you do it.
- Intro and About. There is no intro and the city/state is missing from the address. This is a major issue for local SEO, as search engines use this information to verify and rank your business in your local area, including on social media. Updating the About section fully is critical. Use the space to highlight your services, mention specific locations served, and naturally incorporate keywords like “tree removal,” “tree trimming,” and “emergency tree service.” Don’t forget to include your full street address, branded business email, and website link if available.
- Featured and Albums. Currently, there are no featured posts and no albums. These are easy wins. Albums such as “Before & After Jobs,” “Equipment in Action,” “Meet the Team,” and “Community Projects” help build trust with potential clients. Featured posts should be updated regularly and used to highlight your best work, promotions, or testimonials.
- Content and Posting. Posting is consistent, and branding images with the logo or vehicles is a good practice. However, the content itself often comes across as copied-and-pasted AI text, which feels robotic. It’s important to edit posts into your own voice to reflect authenticity. Add more variety into the mix: behind-the-scenes moments, safety tips, customer testimonials, before-and-after transformations, and poll-style posts that invite audience participation.
- Engagement and Community. Engagement is minimal, but with a small audience, that’s expected. To grow this, consider collaborating with other local businesses such as landscapers, builders, or realtors. Cross-promotion helps both sides. You could also launch small contests, for example, a “best yard transformation” photo contest with a discount prize, to encourage shares and comments.
- Brand Personality. The brand comes across as clean and professional, especially with the logo and vehicle presentation. What’s missing is the human side. Show the team in action, share personal stories, and explain why you do this work. Customers want to connect with people, not just trucks and logos. Adding this personal touch builds long-term loyalty.
💡Pro Tip: Don’t just show what you do - show how it feels. When posting before-and-afters, add a quick sentence about how the homeowner reacted or how the job changed their property. “Safer yard for the kids,” “opened up their mountain view,” or “protected the house before winter storms” gives context that sparks emotion and helps potential clients imagine what you can do for them.
