Rapid Quick Win Checklist – Advanced Power Cleaning
- First Impressions. The cover image, logo, and name immediately make it clear that this is a power cleaning company. The logo is fun and recognizable, and the branding ties together well. The only drawback is that the cover photo is slightly blurry; swapping it out for a crisp version would make that great first impression even stronger.
- Intro & About Section. Add your service area to the intro to help with local SEO and visibility. The category “local business” could be updated to something more specific, if available (like “Power Washing Service”). Also, make sure the About section is fully filled out with address, email, description, and website. This helps with credibility and discoverability.
- Featured Posts & Albums. Your featured posts are well done - this is an easy win and you’ve already nailed it. But no albums yet; those would allow you to showcase before/afters, team culture, or service categories in an organized way.
- Content & Posting Frequency. You’re posting multiple times a day - seriously impressive consistency! But the question is: what’s connecting with the audience? Right now, it looks like the content leans heavily on promotion and visuals, but lacks a personal touch. Keep the before/after photos, reels, and even Canva-style ads, but mix in more audience-focused content: quick cleaning tips, customer shoutouts, or behind-the-scenes stories. That reel of your team golfing was gold - that’s the human interaction people want to see more of.
- Engagement & Community Interaction. Engagement is low, which makes sense with a smaller following. To grow, identify the post types that do get reactions (likes, comments, or shares) and double down on those. Partner with local businesses, tag clients (with permission), and collaborate with community events or charities to help boost reach.
- Brand Personality. The red logo and team uniforms show up consistently, which is good for brand recognition. But brand personality goes deeper than color. Right now, it feels more like a sales channel than a story. Share why you started, what makes your approach different, and highlight customer experiences. Watch out for AI-generated content... it’s easy to spot and can drain authenticity. Editing and adding your voice will go a long way.
💡Pro Tip. You’re already posting a lot, so instead of more content, aim for better-performing content. Take a week, look at your past 20–30 posts, and see which ones had the most likes, comments, or shares. Use those as your baseline to build an 80/20 rule strategy: 80% of your content should be modeled after what already works, and 20% can be experiments. This shift will help you grow engagement without burning out on endless posting.
