Rapid Quick Win Checklist – Supreme Greens of SWFL
- Cover & Logo. The cover image is fun, colorful, and playful with that wide stretch of green turf. While it’s just a bit blurry, it still works. To make an even stronger impact, consider replacing it with a sharp before/after transformation. The logo is gorgeous, crisp, and memorable - great work here.
- Intro & About Section. The intro is excellent; it highlights the services, the service area, and the fact that the company is “Led by Women.” That’s unique and powerful; no need to touch it. The About section, however, should be beefed up with a complete description and the full street address. This boosts credibility and local SEO. Also, update the business category to “lawn care” (or equivalent) would be more fitting than the default.
- Featured Posts & Albums. Featured posts are in place and look great! Albums, however, are missing. Adding albums like “Before & After Installs,” “Pet-Friendly Turf,” “Putting Greens,” and “Poolside Transformations” would give clients an easy way to browse your work and instantly build trust.
- Content & Posting. Content quality is solid, but the captions are showing signs of AI copy/paste. Edit those before posting to keep your voice authentic and personal. You’ve already got strong visuals, pair them with human, conversational captions that show expertise and personality.
- Engagement & Community. Engagement is limited right now, but that’s expected with a smaller audience. Keep leaning into reels, before/afters, and storytelling posts. Partner with other local businesses and highlight community projects to widen your reach.
- Brand Personality. Visually, the branding is strong. Now, take it a step further by sharing the story behind the woman-led business, client testimonials, and your team in action. That mix of professionalism and personal connection will set you apart.
💡Pro Tip. Start a “Why Turf?” educational series where you post quick reels or carousel posts answering common questions: pet-friendliness, drainage, durability, and eco-benefits. Position yourself not just as an installer, but as the go-to turf expert in Southwest Florida.
