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Rapid Quick Win Checklist - ForeverLawn North Central Georgia

• Cover & Logo. What in the AI is that cover image? 😆 It’s clear, creepy, and kinda cool - if that’s part of your brand personality, run with it! The main image looks like a park and not your actual logo. Make the logo the star of your profile so people instantly connect the visuals with your brand.
• Albums & Featured Content. Yeehaw, you actually have albums! That’s a rare win in these audits. Keep building on that by adding more specific collections: before/after installs, pet turf projects, playgrounds & sports fields.
• Content Style. Sharing customer testimonials is great - keep that up. But, the AI-generated content you’re copy-pasting without edits? It’s holding you back. Edit it, add your tone, and make it sound like YOU. That extra effort is what makes people stop scrolling.
• Engagement & Audience. With around 400 followers, you’re off to a solid start. But engagement is flat. It’s time for a content audit: look at your last 10–20 posts, see which ones actually sparked reactions or shares, and double down on those. Cut out the fluff that doesn’t connect.
• Brand Personality & Community. I had to scroll to find one photo with your team. That should be a red flag. People want to see the humans behind the turf. Make it a goal to feature more photos of you, your crew, and your role in the community. That’s what builds trust and gives you a real brand personality beyond just the product.

💡Pro Tip. Launch a “Meet the Team Monday” or “Community Spotlight Friday” series. Short, casual posts that introduce your people or highlight local partnerships can give your audience a reason to engage, and they’ll do way more for your brand personality than another AI stock caption.