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First Impression
- Positive: You’ve established instant authority with a verified blue check and strong follower count, and your intro content makes it clear what you’re about - people know they’re in the right place from the start. Engagement is strong, and the electrical niche is clearly defined, giving you a solid foundation to grow your coaching brand. Showing up on video also adds a layer of trust and relatability.
- Quick Fix: Fill out your highlight boxes with clear, branded categories like Education, Podcast, Growing a Business, and Behind-the-Scenes, so new visitors can dive deeper into your content. Developing brand guidelines - colors, fonts, tone, and even music style - will help shape your coaching identity, while color blocking or branded imagery can make your grid instantly recognizable and stop scrollers in their tracks.
Content Strategy
- Positive: Consistency is your biggest strength. You’re producing video content regularly, and your captions are clean, easy to read, and written in the same language your audience uses. It’s clear you’re editing them to feel authentic: light on emojis and free of unnecessary clutter. Most posts are landing well, and your teaching content boosts your authority and credibility both socially and from a broader EEAT (experience, expertise, authority, trust) perspective.
- Quick Fix: To level up, consider experimenting with your music choices and narrowing them into a “brand sound” once your guidelines are set. The AI-generated images are fine for testing, but they do read as AI... mix in real-life photos and branded graphics to see what resonates most. The final layer of growth is structure: create an editorial calendar that balances education, coaching insights, industry commentary, and client wins so your feed becomes both valuable and varied.
Community Presence
- Positive: You’ve built a genuine community in your sweet spot with electricians, and the engagement you’re getting from peers and respected voices in your industry (Contractor Rhino included) validates your credibility.
- Quick Fix: The next step is to amplify those partnerships and collaborations more visibly on your feed. At the same time, take a step back to define your ideal follower persona. Who exactly are they? What is their biggest pain point? And what transformation are they hoping to achieve by following you? Once this picture is crystal clear, every caption, story, and video can speak directly to that person, deepening connection and driving growth.
Quick Win Checklist
- Fill out highlight categories with branded topics
- Develop brand guidelines (colors, fonts, tone, music style)
- Add color blocking or branded imagery for feed consistency
- Create an editorial calendar to balance content themes
- Double down on EEAT posts: teaching, industry commentary, and news features
💡 Pro Tip: You’ve already got trust and authority in your niche. Now it’s about making your content instantly recognizable in-feed and dialing in the systems to scale it.
