🌟 Free Social Media Audit - Ask-an-Expert! 🌟

First Impression

• Positive: Branded cover photo with a clear tagline makes it obvious you’re a painting company.
• Quick Fix: The image is a bit pixelated, and it looks like a stock photo of a family painting their own house, which might unintentionally encourage DIY instead of hiring you. Swap it for a high-quality image of your work or team.

Content Strategy

• Positive: Consistent branding across posts shows professionalism and polish.
• Quick Fix: Right now, the feed is ad after ad, which can turn followers off from engaging. Add variety with team photos, before/after transformations, project progress shots, and short videos. An editorial calendar can help create that balance and build engagement.

Community Presence

• Positive: You’re showcasing reviews, which builds trust with potential customers.
• Quick Fix: Engagement is minimal likely because the content feels sales-heavy. Incorporate local stories, behind-the-scenes moments, and posts that invite conversation. Also, add your location to the intro for better local SEO and clarity.

Quick Win Checklist

• Replace cover photo with a high-quality image of your own work or team.
• Add team photos, project before/afters, and in-progress shots to humanize the brand.
• Break up ad-heavy posting with community-focused or educational content.
• Build an editorial calendar to ensure a mix of content types.
• Include your location in the intro for better visibility in local searches.