Hello, Ironwood Havens, let's get started!
First Impression
- Positive: Great cover image that instantly communicates what you do with outdoor coverings in wood and steel.
- Quick Fix: However, the image is blurry... swap it for a higher-resolution or professional photo that matches the quality of your work.
Content Strategy
- Positive: Love that your very first photo is of the owner and his son - that’s instant connection and relatability. Bonus points for the branded hat and shirt. Your mix of local stories, project photos, and community involvement is driving strong engagement.
- Quick Fix: Add more before/after shots and consistent team photos. You’ve got a great foundation of engaging content, and these extras will help you skyrocket your reach and credibility even further.
Community Presence
- Positive: With over 1k followers, you’re clearly resonating with your local audience. Family photos, team shots, tradeshow appearances, and local connections are gold - people love this kind of authentic content.
- Quick Fix: Update your intro to include your location so new visitors know exactly where you work. Also, consider whether your listed service areas are accurate (Oklahoma, Missouri, Fort Worth, Dallas, Kansas, Arkansas). If you do serve multiple locations, create a profile for each one to maximize local SEO and visibility.
Quick Win Checklist
- Replace blurry cover photo with a crisp, professional image of your best project.
- Keep mixing in personal/family/team content with project photos.
- Add more before/after shots to highlight transformations.
- Post regular team photos to humanize the brand.
- Update intro with your location, and ensure service areas are accurate.
- Create separate location profiles if you truly serve multiple states/regions.
