First Impression
- Positive: Wow, this is another one I’m adding to my list of favorites - way to be on brand! Beautifully done. You’ve nailed the color, imagery, logo, and layout that makes people pause and click to read the story. The intro nails it too: clear on what you do, where you do it, and bonus points for showing off those 450 five-star reviews. Simple, effective, and strong.
- Quick Fix: Add the remaining highlight bubbles to fill out your profile. This is prime real estate to showcase services, testimonials, or behind-the-scenes moments for new visitors.
Content Strategy
- Positive: Great mix of videos, reviews, and before/after content that shows credibility and the quality of your work.
- Quick Fix: Posting consistency is where you can level up. Get an editorial calendar and stick with it… you’ve got killer branding and a heck of an audience, so feed them the content they’re looking for on a reliable schedule.
Community Presence
- Positive: Your credibility statements (“fastest growing in Utah,” “450+ reviews”) build immediate trust, and when you do post, your audience engages (they’re already tuned in and responding).
- Quick Fix: Step more into community networking: engage with other Utah businesses, share local partners, and sprinkle in more personality (team stories, behind-the-scenes). You’ve got a big platform, now deepen the community side of it.
Quick Win Checklist
- Add missing highlight bubbles to round out your profile
- Build and stick to an editorial calendar for consistent posting
- Keep leaning into video + before/after mix, but increase frequency
- Highlight more local connections (partners, Utah pride, client spotlights)
- Share more of your team and personality to build brand relatability
💡 Pro Tip: Launch a recurring “Behind the Squeegee” series — quick Reels of satisfying window cleans, funny team moments, or tips for streak-free glass. It’ll play perfectly with your branding and give followers more reasons to engage between service posts.
