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Rapid Quick Win Checklist – Exclusive Cooling Solutions
- Cover & Logo. Love the team-in-uniform cover pic (great culture + branding), but FB is cutting off their heads and it’s blurry. Swap in a crisp shot that fits the FB dimensions. Logo’s neon blue + orange on black background really pops - keep that boldness front and center.
- Intro & About. Strong intro: “Trusted HVAC provider in Southwest Florida…” with location list - perfect! Now add your street address and fully fill out the About section for extra trust + ranking power.
- Featured & Albums. Easy wins here... your Featured section is empty. Add posts about your story, community work, or awards. Create albums for installs, maintenance jobs, and before/afters so shoppers can browse.
- Content Strategy. Blue check = credibility ✅. Tagging locations in posts = smart ✅. Posting regularly = solid ✅. But… it took some scrolling to find a personal post (congrats on the new baby!). Keep sprinkling in more YOU alongside the Canva ads.
- Engagement & Community. Engagement is on the low side. Run a content audit to see what actually gets traction, then double down on that style of content. (Spoiler: it’s usually the authentic, human posts.)
- Brand Personality. Feels like this is family-owned... lean harder into that. People want to connect with real local families, not just polished ads.
💡 Pro Tip: Launch a recurring “Cool Crew Spotlight” with short posts about your team members, milestones (like that new baby), or funny behind-the-scenes moments. It builds relatability, boosts engagement, and keeps the brand human.
