Hello, Friend! Looks like we hit the jackpot with posts here - whew! Alright, rolling up my sleeves… let’s do this!
Rapid Quick Win Checklist – Peregrina Plumbing Company Inc.
- Logo & Business Name. Strong, clean, readable logo - great branding. The profile name currently reads: “Peregrina Plumbing Company Inc. | Class A VA Plumbing Contractor.” For local SEO, pick one clear identity and stick with it everywhere online.
- If “Class A VA Plumbing Contractor” is a tagline/keyword, use it in bios and posts, not in the official business name.
- Consistency matters most: the same business name on Instagram, Google Business Profile, website, Yelp, BBB, etc.
- Intro & Highlights. Good job listing your service in the intro, but add your location (e.g., Alexandria, VA). Highlights currently show 4. Maximize by adding up to 7 customer-friendly categories, such as Before & After, Services, Team, Reviews, Community, Projects, and Tips.
- Content Strategy. Posts are frequent, on-brand, and edited before posting (👏 no AI dump). Consider adding a TL;DR to long captions. Heavy hashtags? Fine, just move them into the first comment to keep captions clean. Do a content audit to ID “dead posts” (low engagement) vs. “on fire” posts (high engagement). Curious if word overlays on IG reels are pulling their weight; IG usually favors clean visuals more than TikTok.
- Engagement. Strong following (2,700+!) and posting consistently - beautiful! Tons of ads, though... balance with more community engagement posts (local tags, partnerships, nonprofits, local events). Right now, ads may be crowding out connection.
- Team & Personality. You're showing up in videos/images - excellent. Next step: share the love with the team (spotlights, behind-the-scenes, culture posts). Family-owned? Lean into that, it builds local trust and relatability.
- Next-Level Growth. With 507 posts already, you’re not in beginner mode. Time for refinement: do a content audit to fine-tune your mix, trim what isn’t working, and lean harder into the styles and formats that are driving engagement.
💡 Pro Tip: Start a recurring “Plumbing Tip Tuesday” series with quick, practical reels (10–15 sec) with captions like “Avoid this $500 repair — here’s how 👇”. It’s easy to produce, builds authority, and keeps you showing up consistently in the feed with value and personality.
