Forum Discussion

Premierofloors1's avatar
Premierofloors1
Contributor 2
17 days ago

@premierofloors on Instagram

kasyallen's avatar
kasyallen
Contributor 4
10 days ago

Rapid Quick Win Checklist – Premiero Floors

  • Bio & Branding Clarity. Your bio says: “Bringing beautiful hardwood floors to Northeast Ohio. NWFA Certified Wood Flooring Professional. ‘Excellence You Can Stand On’.” That’s solid. Keep it, but consider adding your exact city or counties served to sharpen local searchability (e.g., “Serving Middlefield & surrounding communities”). On point branding with logo, highlights, and imagery - love it!
  • Highlights. Highlights are a must! Create more Story Highlights like Before & After, Testimonials, Behind the Scenes, Color Swatches, etc., so visitors can quickly browse your strengths.
    Before & After Visuals. Love the swipe-enabled transformation posts (like the Red Oak refinish and engineered hardwood reel) - that’s gold for visual impact. Keep doing these! They grab attention and show real value. 
  • Storytelling Through Quotes & Reels. Nice touch using a motivational quote to kick off Monday. Reels showing full project transformations (install to finish) also reinforce your craftsmanship. Keep weaving in voice, emotion, and story.
  • Posting Style & Frequency. You’ve got both swipe posts and reels - diversifying formats is smart. If your reel count matches the engagement, you’re on the right track. Consider adding short captions summarizing the project outcome (TL;DR style).
  • Engagement & Hashtags. Dial into local reach with hashtags like #MiddlefieldOH, #OhioHardwoodFloors, #WoodFloorRefinish. Clean up your captions visually by placing hashtags in the first comment for clarity and reach.
  • Brand Personality & Differentiators. Your NWFA certification is a standout. Your behind-the-scenes reels, team shots, and beautiful photography really add warmth and trust to the brand - well done!

 

💡 Pro Tip: Launch a “Swipe Story Saturday” where each week you share one dramatic before & after (slider or reel) with a short caption like, “This old floor went from dull to dazzling - swipe for the glow-up!” It’s scroll-stopping and consistent content gold.