Do you even need me here?! This is straight 🔥 - seriously adding it to my favorites list! Let's do this!
Rapid Quick Win Checklist – Ealy Construction
- Cover & Visuals. Beautiful, clean cover photo of a completed remodel that instantly communicates quality and professionalism. Crisp logo in profile pic: easy to read, clear branding win. Consider rotating cover images seasonally (kitchens, bathrooms, exteriors) to show range and keep it fresh.
- Intro & About Section. Intro is fine as is, but you could work in SEO-heavy keywords like “kitchen remodels” and “bathroom remodels” to help with ranking. Fact, I just did a keyword research audit and those keywords get just as much search as "remodeling." The About description is way too short right now. Facebook gives you 3,000 characters, use it! Expand with:
- Your service specialties (kitchen remodels, bathroom remodels, full home transformations)
- Locations served
- Your unique approach (craftsmanship, attention to detail, design/build process)
- Community involvement and why clients love working with you
- Featured & Albums. No Featured posts yet - easy win! Add:
- A “wow” project (before/after reel or gallery)
- A client testimonial
- A community project or award highlight
- Albums: 👏 STUNNING. They’re laid out Pinterest-style, categorized, and totally binge-worthy. To anyone reading this: this is how albums should be done.
- Content Frequency & Strategy. Posts are consistent and the photography is superb. High-quality visuals, real content (no AI), and well-done reels. Honestly, it looks like a marketing pro is behind this - it’s that good. Keep it up!
- Brand Personality & Engagement. The only piece missing is you. Show more of the people behind the projects: owner updates, team shots, and behind-the-scenes moments. Clients connect with faces as much as finished projects, so this is the area to lean into next.
- Community & Local Reach. Engagement is solid, but more interactive posts could take it further. Simple questions like “Which backsplash would you choose?” or “Modern or traditional: what’s your style?” encourage comments and boost visibility.
💡 Pro Tip: Turn those stunning project albums into micro-stories. Instead of just dropping photos, walk people through the “before, during, and after” with captions that highlight challenges solved or client wins. It builds narrative, makes your work more relatable, and gets way more engagement than pictures alone.
