Rapid Quick Win Checklist - AAA Lawn
- Cover & Logo. The crisp logo works, but the “AAA” detail disappears at first glance. Widening the spacing or tweaking the color would help visibility. The cover image should be swapped for a wide, horizontal lawn shot - show off those big, beautiful lawns instead of a close-up that doesn’t capture the scope of your work.
- Intro & About. The intro is missing a service area: add “serving [your town/county/region]” for better local SEO. The About section needs serious attention: add your street address, a clear and friendly description of what you do, a branded business email, and definitely a website. (Pro tip: roughly 80% of home service leads can come from websites when paired with strong SEO.)
- Featured & Albums. None are set. Adding featured posts and albums (before/afters, team, services) is an easy credibility booster that makes your page look more complete and trustworthy.
- Posting & Content. Posting a couple of times a month is a good baseline, but consistency is key. Build an editorial calendar with a mix of post types: before/after, reels, community shoutouts, tips, and team spotlights. Right now, the content feels repetitive and AI copy/paste - make sure every post is edited into your voice before publishing.
- Engagement & Community. Small audience means engagement is low, but that’s an opportunity. Show more team faces, tell your story, and partner with local businesses or tag other community groups to build reach. Engagement grows fastest when you’re part of local conversations.
- Brand Personality. Right now, there isn’t one. Everything’s just “green.” A branding strategy would bring your company to life: what makes AAA different? Family-owned? Eco-friendly? Lightning-fast? Lean into those traits and let your visuals and captions reflect them.
💡 Pro Tip: Pick one “signature content type” that becomes your thing like weekly lawn tip Tuesday or 5-second before/after Friday. That consistency makes people recognize and remember you, and it gives them a reason to come back for your posts.
