Rapid Quick Win Checklist - Clear Shine Natural Stone Restoration
- First Impressions. Whoa, finally a clear cover image! The design works well: logo, three strong images of stone work, and a list of stone types with locations. Combined with the crisp logo and straightforward name, visitors instantly know this is about stone restoration. That clarity is a big win.
- Intro & About Section. The intro is missing an opportunity to boost local SEO: add your service area to help customers (and algorithms) find you faster. The About page should be fully filled out with a complete description, branded email, and address to strengthen credibility and rankings.
- Featured Posts & Albums. There’s just one featured post right now. Fill out all three spots to make this section impactful. No albums are present either: before/after transformations and project galleries would be a great way to showcase expertise.
- Content & Posting Strategy. Posting is consistent, but the tone leans heavily on ads and testimonials. While those are useful, mix in more customer-focused content:
- Show how your services make a homeowner’s life easier (time saved, beauty restored, property value increased).
- Add behind-the-scenes shots of the restoration process.
- Share maintenance tips to position yourself as the go-to expert.
- Canva is fine for some graphics, but right now the feed looks too templated and “salesy.” Balance it with authentic photos, storytelling, and edited (not raw copy/paste) AI-generated content. Some posts even go out with no captions at all... make sure every image has supporting context.
- Engagement & Audience. The audience is tiny, so low engagement is expected. Don’t stress over that yet - focus instead on content variety, storytelling, and local networking to grow reach.
- Brand Personality. Brand visuals are consistent - the logo and color appear on posts - but personality doesn’t shine through. Developing a branding strategy will help you move beyond “just polished posts” into a recognizable voice and character that draws people in.
đź’ˇPro Tip. Turn your before-and-after transformations into short video reels. Add a quick voiceover or caption that explains what problem the stone had (etching, stains, dullness) and how you solved it. These not only build credibility but also make your services feel indispensable to anyone scrolling by.
