Hello, Friend - adding this to another one of my favs!
Rapid Quick Win Checklist – EZ Breezy Heating & Cooling
- Profile & Branding. The profile image is clean and recognizable. The logo pops and instantly communicates the service. The website is listed, the service description is clear, and the account is easy to identify... no confusion about who you are or what you do. You could add your exact service location for clarity, but I'm also assuming your audience understands what "East Valley" location is, which means algorithms will too.
- Highlights & Pinned Posts. Huge win here. The Story Highlights are all filled out with branded covers and clear labels - this is rare and done really well. Plus, your pinned posts keep the most important content front and center. This tells new visitors exactly what they need to know.
- Content & Strategy. Posting schedule? Solid. You’re active, consistent, and making use of color blocking in your grid - bravo! That visual consistency catches the eye and gives a professional feel. Funny posts keep the audience engaged, and you’re editing AI-generated content so it feels human - double win! Your reels with the owner, tips, how-to’s, and “Little Ryker” moments make the feed relatable and credible - all of which also build a strong community.
- Engagement. For the size of your audience, engagement is strong. People are liking, commenting, and connecting with the content you put out. That’s proof your strategy is working. The next step is scaling your audience so more people see the good stuff... collaborations with local businesses, hashtag optimization, or even running a small ad campaign could help accelerate growth.
- Brand Personality. This is where you shine. HVAC is often considered a “boring” industry, but your page is anything but. Between humor, personal touches, and educational content, you’ve built a personality that makes people want to click around and keep watching. This is exactly how you stand out in a competitive service market. Well done, friend!
💡Pro Tip. Do a quick content audit. Find out which posts are getting the most traction and lean into the 80/20 rule: post 80% of what’s already working and 20% experimental content. That way, you keep feeding your audience what they love while continuing to test fresh ideas that might unlock even bigger growth.
