Hello, Friend! Looks like we hit the jackpot with posts here, whew! Alright, rolling up my sleeves… let’s do this!
Rapid Quick Win Checklist – Peregrina Plumbing
- Logo & Business Name. Strong, clean, readable logo - great branding. The profile name currently reads: “Peregrina Plumbing Company Inc. | Class A VA Plumbing Contractor.” For local SEO, pick one clear identity and stick with it everywhere online. If “Class A VA Plumbing Contractor” is a tagline/keyword, use it in bios and posts, not in the official business name. Consistency matters most: the same business name on Instagram, Google Business Profile, website, Yelp, BBB, etc..
- Intro & Highlights. Good job listing your service in the intro, but add your location (e.g., Alexandria, VA). Highlights only show 4 right now — maximize by adding up to 7 with customer-friendly categories like: Before & After, Services, Team, Reviews, Community, Projects, Tips.
- Content Strategy. Posts are frequent, on-brand, and edited before posting (👏 no AI dump). Consider adding a TL;DR to long captions. Heavy hashtags? Fine, just move them into the first comment to keep captions clean. Do a content audit to ID “dead posts” (low engagement) vs. “on fire” posts (high engagement). Curious if word overlays on IG reels are pulling their weight... IG usually favors clean visuals more than TikTok.
- Engagement. Strong following (2,700+!) and posting consistently = great. Tons of ads, though: balance with more community engagement posts (local tags, partnerships, nonprofits, local events). Right now, ads may be crowding out connection.
- Team & Personality. Owner shows up in videos/images - excellent! Next step: share the love with the team (spotlights, behind-the-scenes, culture posts). Family-owned? Lean into that, it builds local trust and relatability.
- Next-Level Growth. With 507 posts already, you’re not in beginner mode. Time for refinement: do a content audit to fine-tune your mix, trim what isn’t working, and lean harder into the styles and formats that are driving engagement.
💡 Pro Tip: Start a recurring “Plumbing Tip Tuesday” series: quick, practical reels (10–15 sec) with captions like “Avoid this $500 repair - here’s how 👇”. It’s easy to produce, builds authority, and keeps you showing up consistently in the feed with value and personality.
