I know that there is a 5 to 10 times return on investment with lawyers through my own personal experience. Both going through a personal divorce and a business divorce of source. A very practical way is to have someone do this speaking on your behalf. As we know, all lawyers are snakes ;).
What business people consistently need are introductions and networking to other business people. A great tactic used by a lawyer I met recently was to go to lunch with me and then invite me to a Brewers game to introduce me to his other clients. Obviously this is a pretty standard networking practice, the opportunity here is to introduce them to somebody else that was in a similar situation and let them do the talking for you.
That in person testimonial will be worth the few dollars and hassle spent introducing people to each other. Marketing is about what you say about yourself, branding is what other people say about you. Work on your brand.
Thank you, Andy, for your prompt response. Of course, Great tactic!
If I may have a follow up question please, will you recommend a different approach for a proactive practice, trying to avoid issues in advance as opposed to fixing after the fact? Having testimonials of what we can do is great, but creating a shift in mentality that a "stitch in time can save nine" need more refined strategy IMO. You know, measure twice, cut once.
Any additional tips or insight you can provide will be greatly appreciated :-)
