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HUGEHomePros's avatar
HUGEHomePros
Verified Community Coach
4 months ago

At what point do you hire an agency?

I'm at the point in my business where I really need to not be doing stuff that I'm not good at and I have enough money to invest in different areas of the business to improve the operations. I'm actually rebranding as well so I'm changing our website then it got me thinking - My old website was good, I put a lot of work in to the back links, SEO optimizing it myself, but it does look a little DIY. I got to thinking, this would be a good time to do it correctly and potentially have a professional do it, and maybe I've been missing out on potential traffic because of the website.

Has anyone hired an agency with success? What about failures? What things should I be thinking about when approaching this?

8 Replies

  • judithvirag's avatar
    judithvirag
    Verified Community Coach

    I hired about year 10 at 500 k revenue.  Since then we have tripled our revenue.  I tried to waste a lot of time learning marketing, SEO, Google and by the time I was getting some stuff they changed it.  I felt like I was not able to focus onwards to the bigger picture and build the brand.  I hired because I wanted to run my business not keep learning things that are always changing and I never felt caught up. 

  • If things aren't going well in one area think about the employees! Did they make enough or are they putting in more time & not getting enough money. Is this a company with over 20 employees? What real security is given to the employees? Are they driven or older & set in their ways while having a stability as in home owners would have? Be considerate as well as becoming a family without getting to close to the family of the employees! This is key! 

  • We haven't hired an agency, but it's definitely something to consider. Although, sometimes I wonder, how many people are actually looking at our website? More people are attracted to Instagram and Facebook. I know Tiktok is something thats blowing up too but I just don't have the capacity to add on another social media tool. Sometimes you need to just buy back your time (great book to read by dan martell), and hire an agency and let the pros do the work. 

  • You’re definitely at the right stage to consider it when your time is better spent on growth instead of figuring things out yourself, that’s usually the signal.

    If you’re rebranding, it’s actually a perfect moment to bring in a professional so everything (design, SEO, conversion) is done properly from the ground up instead of patching a DIY setup.

    I’d suggest you check this person out ([email protected] they focus on building clean, high-converting websites and can also handle the SEO side so you don’t lose the value you’ve already built. 

    • joerebel1's avatar
      joerebel1
      Contributor 2

      I agree. Also, use real photos of real people & real places you & ya employees are regularly! Anyone nowadays can use AI to make a page look so called professional but they have no , the word I want to use isn't soul, it's more like, like a person who has hobbies outside of work, character maybe.. 

  • roselvaggio's avatar
    roselvaggio
    Verified Community Coach

    We did this, and for us it was absolutely worth the investment.

    We rebranded in 2024 and completely overhauled our website last year. The website alone was close to $20k, which definitely wasn’t a small investment, but I stopped looking at our website as just something that needed to “look professional.” I wanted us positioned as an authority in our region.

    Our web designer is still actively building it out. We meet monthly and he walks me through analytics, SEO scores, competitive analysis, backlinks being added, what pages are gaining traction, and where we have opportunities to improve. It’s an ongoing strategy, not “here’s your new website, good luck.”

    I think THAT is what I’d look for when hiring an agency.

    A pretty website is nice. I want to know what it’s actually doing for my business.

    Some of our largest commercial opportunities have come from people finding us on Google, seeing our reviews, going to our website, and deciding we looked like the company they could trust with a large project.

    So yes, $20k for a website sounds insane to some people 😂 But if being positioned as one of the authorities in your market brings you the right clients for years afterward, the ROI looks very different (also, if you need me to connect you, I'd be more than happy to refer you to our web designer!)

  • I have been running my cabinetry business since 2008 and things had been great, and I was able to build a great life out of this very business. 

    Things started getting slow around 2016 and a quite a few competitors popped up in our local town, and to be honest I had not really worked on our branding and marketing until this point. 

    We were still doing good revenue from word of mouth, but I knew that was not predictable. That's when I hired Jay from Young Minds Marketing, a local SEO agency focused on home service & cabinetry businesses. 

    He was able to almost 5X our inbound calls within the very first year, and we've been working together on our online presence & lead generation every since. Our revenue grew by more than 1000% ever since I've started working with Young Minds Marketing for our SEO and local lead gen campaigns.

    Jay is a great guy, I'd really recommend him if you're looking help with any sort of online marketing for your local business. Reach him at mailto:[email protected].

    Happy to make an introduction and answer any questions you might have :)