At what point do you hire an agency?

We did this, and for us it was absolutely worth the investment.

We rebranded in 2024 and completely overhauled our website last year. The website alone was close to $20k, which definitely wasn’t a small investment, but I stopped looking at our website as just something that needed to “look professional.” I wanted us positioned as an authority in our region.

Our web designer is still actively building it out. We meet monthly and he walks me through analytics, SEO scores, competitive analysis, backlinks being added, what pages are gaining traction, and where we have opportunities to improve. It’s an ongoing strategy, not “here’s your new website, good luck.”

I think THAT is what I’d look for when hiring an agency.

A pretty website is nice. I want to know what it’s actually doing for my business.

Some of our largest commercial opportunities have come from people finding us on Google, seeing our reviews, going to our website, and deciding we looked like the company they could trust with a large project.

So yes, $20k for a website sounds insane to some people 😂 But if being positioned as one of the authorities in your market brings you the right clients for years afterward, the ROI looks very different (also, if you need me to connect you, I'd be more than happy to refer you to our web designer!)

hi

I hired about year 10 at 500 k revenue.  Since then we have tripled our revenue.  I tried to waste a lot of time learning marketing, SEO, Google and by the time I was getting some stuff they changed it.  I felt like I was not able to focus onwards to the bigger picture and build the brand.  I hired because I wanted to run my business not keep learning things that are always changing and I never felt caught up. 

We haven't hired an agency, but it's definitely something to consider. Although, sometimes I wonder, how many people are actually looking at our website? More people are attracted to Instagram and Facebook. I know Tiktok is something thats blowing up too but I just don't have the capacity to add on another social media tool. Sometimes you need to just buy back your time (great book to read by dan martell), and hire an agency and let the pros do the work. 

If things aren't going well in one area think about the employees! Did they make enough or are they putting in more time & not getting enough money. Is this a company with over 20 employees? What real security is given to the employees? Are they driven or older & set in their ways while having a stability as in home owners would have? Be considerate as well as becoming a family without getting to close to the family of the employees! This is key! 

You’re definitely at the right stage to consider it when your time is better spent on growth instead of figuring things out yourself, that’s usually the signal.

If you’re rebranding, it’s actually a perfect moment to bring in a professional so everything (design, SEO, conversion) is done properly from the ground up instead of patching a DIY setup.

I’d suggest you check this person out ([email protected] they focus on building clean, high-converting websites and can also handle the SEO side so you don’t lose the value you’ve already built.