Forum Discussion

Verified Community Coach

3 days ago

At what point does a “good customer” stop being a good customer?

I think when you first start a business, a “good customer” is pretty easy to define. They book regularly. They pay their bill. They don’t cancel all the time. They’ve been with you for years. But a...

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mims01

Contributor 5

2 days ago

I believe the biggest lesson is that revenue doesn’t automatically equal a good customer. A customer can pay on time and still cost you more in stress, time, and team morale than they’re worth. If one relationship consistently creates more problems than value, letting them go isn’t losing a customer, it’s protecting the business you’re trying to build. Sometimes the hardest “no” is what makes room for better customers.