Forum Discussion

ben_bluladder's avatar
ben_bluladder
Jobber Ambassador
1 day ago

Getting more mileage out of one marketing idea

Paid partnership with Jobber.

 

One of the things I’ve enjoyed about Jobber’s Marketing Suite is being able to start with one real idea from the business instead of trying to come up with something completely different for every platform.

 

For me, that might be a photo from a job, a seasonal service we want to highlight, or a question a customer asked. From there, I can use that idea for a social post, a Google Business Profile update, or an email.

 

I still want to review it and make sure it sounds like us. I don’t want BluLadder’s marketing to sound like it could belong to any window cleaning company in the country. The way we talk to people and the things we care about are part of our business.

 

That’s where I see the value in these tools. They help me use the ideas and experiences we already have more consistently, especially when we’re busy in the field.

 

If you’re trying Marketing Suite, start with something real from your week. Give it a little context, then read the result as if you were the customer receiving it.

 

What takes you the most time with marketing: coming up with ideas, writing the content, or actually getting it posted?

marketing suite
social media marketing

2 Replies

  • Homeownership's avatar
    Homeownership
    Contributor 5
    14 hours ago

    Don’t be afraid to lean into your funny side, too! 😂 A funny moment from the workday can make a great post. Every post doesn’t have to be a sales pitch. Let people see the personality behind the business.

  • LeslieCheung's avatar
    LeslieCheung
    Contributor 2
    1 day ago

    For us it's never ideas, it's the publishing step. The ideas pile up in a notes app; the bottleneck is somebody sitting down to actually post the thing.

     

    What finally worked: one job, one photo set, and a fixed cascade off it. The finished-job photo goes to the Google profile first — that one's not optional for us, it shows right on your profile in Search and Maps, and it's the channel that actually rings the phone. Same photo to socials second, and it goes in a folder for the monthly email. Then the review request for that job goes out while the customer's still looking at the result.

     

    Batching helped more than any tool: 30 minutes once a week, everything queued, instead of "I should post something" every day. And we judge the cascade by calls and review replies, not likes — a post with 4 likes that brought one call beats a pretty one that brought none.