Video is your automated vetting system. It proves your capability before skeptical clients even call you.
How: Stick your phone on a $20 magnetic mount, hit record, and just do your job. No editing needed.
What: Shoot 10-second time-lapses of you doing heavy labor, or 30-second clips explaining how you are fixing a tough problem.
Where: Upload them to your Google Business Profile, drop them into local Facebook groups when people ask for recommendations, or text them to close hesitant prospects.
Don't overthink it. Hit record, work, and let your skills do the talking.
