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StevesTidyTurf's avatar
StevesTidyTurf
Contributor 3
1 month ago

Is Angi Worth It For Home Service Business Owners?

Hi there! I know some folks have seen me here, so I pose a question.

Does anyone utilize Angi for leads? Is it worth it? Or is the percentage they ask for to much?

I have heard a lot of good about the service, but also, I've heard a lot of bad as well.

Truth be told, I cant help but turn it down because I want my clients to pay me.

Not be looped in to a service that charges me, after charging the client to find my services.

It makes no sense to me.. anyone else feel the same? 

6 Replies

  • travisshepherd's avatar
    travisshepherd
    Verified Community Coach

    You are 100% spot on, and your gut instinct is completely correct. The math and the business model behind platforms like Angi just don't add up for a serious service business, and you share that exact frustration with thousands of contractors.

    ​Here is the honest breakdown of why so many folks get burned:

    ​The Real Risks

    • The "Shared Lead" Money Pit: When they charge you for a lead, they usually sell that exact same phone number to 3 to 5 of your local competitors at the same time. You end up in a mad dash to call within 60 seconds, which forces a race to the bottom on price.
    • Locked-In Contracts: They are notorious for annual contracts. If you realize after two months that the leads are dead ends or fake numbers, trying to cancel can slap you with early termination fees around 35% of the remaining contract value.
    • Renting Your Clients: You nailed it—it makes no sense to pay a massive middleman tax to find people in your own backyard. You're paying them for a client you still have to bust your hump to win.

    ​What to Do Instead

    ​Instead of throwing money at a middleman, put that energy into assets you actually own:

    • Google Business Profile (Free): Optimize your local map listing. Load it with great photos and text a direct review link to every happy customer the second the job is done.
    • Google Local Services Ads (LSA): If you are going to pay for leads, use LSA. You only pay when a customer explicitly calls or messages you directly from Google search—not for a shared email list.
    • Yard Signs & Flyers: Put up signs on every project you finish (with permission) and drop flyers to the closest neighbors. Neighbors hire who they see working next door.

    ​Trust your gut on this one. Keep your money, own your client relationships, and let the corporate lead-brokers play their games with someone else.

  • My husband has a pest control business.  He used Angi (Angie's List) some time back.  It was difficult for him to convert the leads into $$$.  There appeared to be a lot of lookie-loos but he had to pay anyway.  He was not a fan.

  • HUGEHomePros's avatar
    HUGEHomePros
    Verified Community Coach

    So i've tried using both Angi's and I legitimately feel like it's a scam. That being said, I talked to a guy in a different market last week and he's killing it on Angi. I told him thumbtack was amazing and he thought it was a scam. I think when you are starting out you have to try all the major lead sources then see what works. What I don't like about Angi is they lock you in to a contract so I would try to avoid any lead source that forces you to contract. 

  • I appreicate the answers! My plan is solid and I'd rather find clients on my own by any means. 

  • I currently have Angi, and I didn't know that it was a year-long contract until I went to cancel. Most of the people that come through Angi don't want to spend more than a couple hundred dollars. I think over the course of a year, I have only gotten 5 or 6 good leads. So I would not recommend it, at least for landscapers. As for lead gen, after every job, I tell the client to leave us a review and have Jobber send the link to them. Google reviews are gold. Also, Facebook and Nextdoor have a lot of people looking for good contractors. And it's free, so the roi for tagging your brand in the comments is like 100%

  • iFab's avatar
    iFab
    Contributor 2

    I have not used Angi. I really don't like putting other businesses down. However when someone steals from you the gloves come off.  DO NOT USE THUMBTACK! 
    I wasn't happy with how things went after one job, so I cancelled my account. So I thought! 6 months later I had $91 taken out of my account for leads I didn't receive and didn't want to receive. Still waiting on a response. That was July 3rd.  Even if it was a mistake they sure aren't worried about making it right!