Mowing Pricing help
In the past we have based our mowing prices off the average time spent on the lawn over the previous season. In the spring we don't make much profit. We make up for it in the summer and fall. That has worked fine until last years drought. We had lawns that were not serviced for 6-7 weeks. We are in Ohio so we have about 30 weeks of mowing. We have to catch clippings in the spring which we do not charge extra for. We thought about adding a charge of 25% regular mowing price to make it profitable. Thoughts, suggestions, tips?
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. It’s been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because there’s no real risk. Either you talk to a homeowner who wants you to come out, or you don’t pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so I’m never going back to our old methods…unless someone has a lower risk option that doesn’t consume a ton of time.
