What marketing strategy has been the largest driver for your business in terms of generating revenue? Best ROI. Marketing company, facebook ads, google ads, SEO, billboard, newspaper, cold emails, cold calling, door to door, business cards/flyers/postcards, or any type of free advertisement, charity work, the list goes on. As contractors, we can become ignorant if we think we have it all figured out. We can all learn from each other. Please share your best ROI.
We do Pet Waste Management. For us its been an almost even split of Direct Mail, Google search and boots on the ground Guerrilla Marketing.Word of mouth and local small business interaction has been very useful. Joining the local COC has been a plus also. Facebook, Nextdoor and Yelp have been duds for me.
Yeah I haven’t been having any luck with them either
SEO and Google ads. Next up to pair with that is social media content and also tagging our company in local town facebook groups.
SEO has been extrmely valuble to grow our business and our residential clients, but our best ROI would be from professional organizations and trade associations. We work with Porperty & Facility management companies and those organizations are giving us a 25:1 ROI. Emaple we are spending (investing) 15K and seeing 375K. My general rule of thumb is any lead source you continue should give you a minimum of 5:1 ROI
For us it is Google Ads. 70% of our leads come through here. The next one is referrals and networking.
