My last meeting with Patrick Bet-David for 2025

Authenticity sounds so simple, but it's takes being intentional to get people to pay attention to it! I totally agree (as someone who works on social and watches the metrics both in my role at Jobber and as an 'influencer' in a totally unrelated industry) that you don't want to do trends and dances that don't feel right for you to chase clicks. You have to think about what knowledge you have, what interests you, and what interests others, and find that sweet spot to deliver that message in a way that captures people's attention.

I was putting out content 3x a day for a few months until I started seeing what people were responding to—the algorithm also likes seeing you're being consistent before it starts showing it to more people, so that's almost the first hurdle, then more people are seeing your content and you see the metrics around what's resonating. In other words, don't give up after only a few posts!

All this to say, I'm passionate about this topic haha, and I'm having some of these same strategy sessions in both social media worlds I'm part of, so thanks for sharing these thought-provoking takeaways from your meeting! I'll be referencing some of these ideas over the holidays as I plan for 2026.