Should you pause ads when you’re short-staffed?

I like the idea of matching marketing to capacity, but I also think being short-staffed can be a growth signal, not just a reason to slow down. If the leads are there and the demand is consistent, shutting the ads off could mean giving up momentum. I’d rather control the flow of leads while using that demand to justify hiring and building the team. The goal isn’t just to stay comfortable, it’s to build enough capacity to handle the opportunity