Are cheap competitors actually your fault?
This is probably going to rub some people the wrong way, but I think it’s worth talking about. A lot of service business owners complain about cheap competitors. I get it. There is always someone willing to do the work for less. In my industry, I’ve seen people charge prices that make no sense once you factor in drive time, labor, supplies, fuel, insurance, taxes, and the actual time it takes to do the job right. But I also think we have to be honest as business owners. If the only thing a customer understands about your service is the task itself, they are going to compare you against the cheapest version of that task. For us, that would be: “They scoop dog poop.” So the customer starts comparing: price frequency who can come sooner who seems cheaper That’s a weak position to be in. The customer has no reason to value the difference because we haven’t explained the difference well enough. That’s where positioning matters. For us, we had to get much better at explaining what the customer is actually paying for: proactive communication reminders before service on-the-way messages gate photos after every visit waste hauled away thorough multi-pass yard checks professional invoicing and scheduling reliable weekly service trained and background checked technicians a company that shows up consistently Those things matter to our best customers. And when we looked through our reviews, customers were already telling us that. They were saying things like: “worth every penny” “like clockwork” “one less thing to worry about” “they text before they come” “they send a picture of the closed gate” “they take the waste with them” “our last company left the gate open” That changed how I thought about cheap competitors. Some customers will always choose the cheapest option. That’s fine. But if too many good-fit customers are comparing you only on price, your message may not be doing enough work. Your marketing should make it clear why your service costs what it costs before the customer ever asks. That means talking about: risk trust reliability communication safety convenience consistency the cost of hiring the wrong company The cheaper competitor may still win some customers. But I don’t want to lose the right customers because I failed to explain why we’re different. Are cheap competitors hurting your business, or is your positioning making it too easy for customers to compare you on price?
Non-profit thrift store drunk removal
We collect donations in Massachusetts. We mainly get a call from a friend or neighbor that says they have some items that we will come and pick up. We like to advertise reusable junk removal as a service. Any pointers on how to teach out to companies that have already collected junk that we want to check for reusable items like clothes and working household appliances?
How to market a well known product for a not-so-well-known use?
We have a ceramic coating company and we are branching into Home Services, a relatively untapped market, but ceramic coating has been so well known for vehicles we're trying to change the popular opinion that it's actually fantastic for home care as well. Windows, pool glass, shower glass -- it performs SO WELL! How can we showcase this?
Physical Advertising
Hey everybody, my name is Daniel. I’m currently looking to expand and grow my business. I have done paid Marketing on Meta and Google with some success, but I’m also wondering for anyone who’s in the contracting and remodeling space if they ever do door hangers, mailers flyers and yard signs and what kind of return they see on those I’ve had some people tell me they see great return but not in the same industry as me if you do any of these and you do remodeling, I would love to hear your input
What are the best marketing strategies beyond Thumbtack and Yelp?
Good day everyone, I am looking for feedback on better marketing ideas for my HVACR company. I tried the useless thumbtack, and am using Yelp with Google currently but not getting much for results on closures. Any suggestions would be welcomed.
