Customer Appreciation Dinner/Event?
Do you put on an annual customer appreciation dinner/event for your customers? Maybe a cookout, or a dinner at a nice restaurant? I am thinking of doing this to engage with clients and build even better relationships for the purpose of repeat work and referrals. If your company is doing this, or has done this please share your feedback.How do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly. The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. “I need 20 new customers. What should I do?” The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. Consider these various tactics that you can deploy simultaneously: Sending out direct mail sales letters or postcards Posting on Social Feeds like Facebook, Instagram, etc. Get reviews on Google and respond to them Placing ads in local online directories Utilizing an online phone directory listing Displaying signs/billboards in strategic locations Encouraging existing customers to refer friends Networking at local events or within relevant associations Establishing joint venture partnerships with similar, non-competing businesses Driving website traffic through SEO, PPC, and article submissions Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO) ...and of course, using Jobber Campaigns! As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness. It takes 7 exposures to a marketing message before a potential customer makes a purchase By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. How do you market your company? What has worked for you and what hasn't?Understand your customer’s pain = win more deals
🎙️In this episode of Masters of Home Service, PhilRisher and Anthony Salazar talk about: How to uncover your customer’s problems Ways to turn pain points into powerful sales and marketing tools How to be the guide in your customer’s story—not the hero ❓ Question: How do you find your customer’s pain points? Share your go-to question(s) or approach below! 🚀 Want to put these tips into action? Download our free customer pain point script pack. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
How to land 10X bigger jobs (without more leads)
🎙️ In this episode of Masters of Home Service, PhilRisher shares: How to get your techs to land bigger jobs Ways CSRs can set up easy upsells How checklists and happy calls turn great service into more sales ❓Question: What’s one thing your team does to spot more work while on the job? Drop your best tip in the comments. 🚀 Want to put these tips into action? Download our free upselling and cross-selling scripts pack. Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Have you ever landed a big job from a single email?
Email came up in a big way in this episode of Masters of Home Service. Phil Risher and Stephen Jobe joined Adam and dug into why most pros are leaving money on the table by not emailing their client list often enough. Stephen even shared how one candid email pulled in $93K in revenue! Have you ever landed a big job from a single email blast? We’d love to hear about it below👇 Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Putting in the work, but no clients yet. What would you do in my shoes?
I recently started my pool service business here in Miami. I’ve been working hard to get it off the ground, created a clean competitive website, post regularly on social media, and even hand out handwritten cards door to door. But despite all that, I’m still struggling to find clients. I know the pool industry is highly competitive here. For those of you with more experience, what helped you get customers early on? Thanks in advance 🙏 Also, if you're in Miami and ever want to connect in person, I’d be happy to meet up and exchange insights. You can find my contact info on my website: https://sapphirepools.coWhat to do when business gets slow?
What would you add? Here are 10 things you can do when business gets slow to help drive more business: Call past clients. Cheapest client to acquire but most overlooked. Send out monthly newsletters that have nothing to do with sales. Just connect. Relationships are the goal. Send out handwritten cards to past clients with a $5 Gift Card for coffee. Create raving fans who market your business for you! Hit the street. Get door hangers and go door to door. Get your team to join you! Double down on networking relationships. Schedule a meeting every day with a different referral partner. Don’t cut back on marketing. Cut down on other areas but never marketing. Double down on marketing when others are pulling back. Negotiate costs with vendors instead. See how partnerships could lower costs or help cover costs…for example providing co-branded marketing material. Be disciplined and active on social media and community pages. Low hanging fruit. Serve. Givers gain. Give your time, your expertise, and resources and it will come back to you. Communicate with your team. Let them know what they can do to help. Don’t suffer in silence…before it’s too late. Start a service contract that keeps you top of mind with your clients all year and generates reoccurring revenue. LEARN. IMPLEMENT. TAKE MASSIVE ACTION! 😎🤙🏼Your Best Marketing Ideas!
What has been your most successful marketing tool in 2024? Is there anything new you are trying going in to 2025 and beyond? Mine has been word of mouth and literally making neighboring sites envious of how we take care of our clients. What has worked for you? What are you looking to try next? 😎
