Does anybody have any tips to motivate/energize my crew to take photos, record videos, etc onsite that we can then use to create content for our social media pages? I haven't started asking them to do it yet, but I want to see if anyone has any success stories from their fields.
You can create a checklist in Jobber and add it to the call, and you can make the questions mandatory. You can create as many types of checklists as you want and add them to the calls you want. You can add a bunch of sections, basically whatever you want!
I agree with PestFreeCanada, you have to make it a part of their core responsibilities with a checklist and talk about it each week/month during your team meetings. Maybe make it a monthly contest that the person with the most photos submitted gets a free "date night" with their spouse to a restaurant or something. The more you remind people, the more they realize it'll be something they will be held accountable for.
I love the contest idea. Gamify your content strategy!
You could also potentially prepare a short shot list for each crew member. Based on your industry, here's what comes top of mind:
- 15 sec video of picking up items
- 15 sec video of throwing items in truck
- 15 sec video of crew member driving giving thumbs up
Get them to upload them into one google drive where it will be easiest for you to pick out your favorite shots + you'll know who filmed/uploaded what.
Make it super easy for them. Another idea is to put together a "vision board" with photo inspo ideas that work well for your industry. As a visual learner, that would be super helpful.
I would keep it simple and make it part of the routine. Maybe ask for just 2 or 3 specific shots per job instead of ‘take content.’ People are more likely to do it if they know exactly what you want. A small monthly prize for the best photo or video could make it fun too.
The best way to get crews to consistently capture jobsite content is to tie it directly into your daily job completion workflow and offer a small incentive.
Making a simple rule like requiring one before photo and one after photo on every job checklist gets them in the habit fast. Frame it as liability protection first, because those photos prove job conditions and pre-existing property damage before work starts.
To actually motivate them to capture video or extra content, run a monthly contest for a fifty dollar gift card or free lunch for the best photo or clip. Giving a small five dollar bounty for any video that makes it onto your social pages or tagging them by name in post captions also gives them direct ownership.
Keep the process frictionless by keeping lens wipes in the trucks and showing them a quick two second example of what good lighting and proper safety gear look like in a shot. As long as safety comes first and the expectation is clear, it becomes second nature pretty quickly.
This is definitely one of those thing you have to have constant messaging with your team about. You need to talk to them about the WHY behind it. How it benefits them, feature them with tags if they like that, and they need to see you post often so they know it's going somewhere. Then keep talking about it. Every other weekly meeting, when you see them on the job site. If it's something you are always mentioning, they will understand the importance of it.
