We try to keep our marketing spend in the 5–7% range.
I’m curious where others landed for 2025 and what you’re targeting for 2026.
For growing service businesses, what marketing percentage actually drove healthy growth in 2025, and what level of spend has proven sustainable for you year over year?
I would love to hear how others are approaching this. We're in a growth phase, and I'm aiming for 10% (just based on our experience and what I've heard referenced podcasts, etc). But with tight margins overall, I'd love to bring it down if we still grow with a smaller marketing budget. What do you find are the most cost effective methods currently?
We're at 10% this year, came in at 9.1% in 2025. We're pretty aggressive and we might cool of at some point but for now, I'm all about LEADS LEADS LEADS.
