Interesting approach. I think a lot of service businesses (especially smaller or growing ones) struggle with showing the value of what they do online.
One thing I’d be curious about is how you’d approach businesses that are more operations/documentation heavy versus visual trades. For example, companies where the value is in organization, logistics, compliance, scheduling, paperwork, and keeping projects moving rather than before/after photos.
What kinds of visuals or content have you found work best when the “service” isn’t something highly visual?
