How Do You Roll Back a Major Change?

I have experienced a version of this. The main thing is to keep the conversation about the role not working separate from the conversation about the person not being good enough because those're truly different. Talk about the numbers and structure revenue is flat overhead is up you need people back in the field not about the person’s performance. Offer him the choice of the field role with clear pay and expectations before you advertise it outside. Most people can handle a demotion better than they can handle feeling blindsided. Have the conversation face, to face give him a days to think it over not an instant answer.