How Are Home Service Businesses Preparing for AI Search Visibility?
Search is changing fast. We’ve already seen Google test online estimates and AI-assisted pricing in local search. Now, AI tools are helping homeowners decide who to call, sometimes before they ever visit a website. Scorpion Marketing published a report with the following stats: 22% of homeowners are already using AI tools to research services or get recommendations 80% of business owners say they don’t know how to prepare for AI-driven search visibility We’d love to hear what you’re seeing👇 Have you noticed changes in how customers find you or ask questions? Are you doing anything intentionally today to prep for AI-driven search? If AI search on your radar but still confusing, what question do you have? This space will continue to evolve. Sharing what’s working (or not) across different trades helps everyone get ahead of it!How Fast Do You Pick Up a Phone Call or Call Someone Back After a Missed Call?
Curious how everyone here handles this, because a new Jobber survey of recent homebuyers turned up a stat that stuck with me: 15% had to follow up repeatedly just to get a response from a contractor 9% never heard back at all Losing potential business due to something that is not a pricing problem or a skill problem should be a wake up call. In a world where 75% of new homeowners hire a pro within their first two years of buying, being the one who calls back first might be the easiest job you win all week! So, what's your business standard? Do you answer within a certain time frame or let it go to voicemail and call back same day? Are there systems set up so nothing slips through the cracks? 👉 Recent Homebuyer Report: It's got homeowner quotes on what made them trust (or ditch) a contractor, plus a breakdown of how each generation actually finds a pro.How Would You Handle a Customer Trying To Blame You For Another Person's Work?
So here's the situation - we had a customer we did a handyman punch list for. She previously had some really bad work done at her house and we were fixing their mistakes. Almost 10 month later - She claims that we installed a cooktop using silicone however my guys take very diligent notes and pictures and I have no record of that installation happening. I double checked with the guys and they didn't do it. Something like that would have taken some time and they would have remembered. Honestly I don't mind losing her as a client because she's wasted a lot of my time having my quote jobs she didn't end up doing but how do you tell someone she's mistaken when she is very sure we did it. I thought about sending her screen shots of our time stamped notes but I can't tell if she lying or not. What would you do?What Should Home Service Businesses Automate First to Save Time?
Small manual tasks start stacking up, catching up on follow-ups, re-adjusting scheduling, invoicing, review requests, the list goes on and on. Sound familiar? What’s one task you’re still doing manually that you know could be automated? What’s stopping you from setting it up?How Do You Roll Back a Major Change?
Have you guys ever made a major organizational change then needed to go back? This last year I tried to help buy back some of my time and created a Project/ Operations manager position so I could focus on sales and marketing. It's been a bumpy road to say the least. I first tried to hire two guys from outside the organization, I really thought I did my due diligence but it didn't work out with either of those guys. One guy I learned after a week (lol) the other took me a month and a half. On our third guy, I promoted from within and it seemed like it was working but here we are almost two full quarters in and we have less capacity because I haven't been successful in finding a replacement for him in the field, and we are making less money on jobs because ... well it's a combination of things but he might not be a fit for the position. I'm thinking I need a more decentralized approach since essentially we are at the same revenue number as last year when we didn't have his big overhead position. So the question is - how do you roll that back? Is it possible to make a change like that without alienating the person I'm demoting? Would it be easier to demote if I'm citing financial and structural changes for the company? What's ya'll take on that.How to Know Everything About Everything
Anyone else feel like this needs to be you? You need to know how to market, how to manage people, how to properly incentivize them, be well versed in finance as well as all the technical aspects of whatever trade you are in. We had a situation where we were installing a lighted niche, and the specific tile made it impossible to get the tiles perfectly flat while installing it on the wall, and my guys put the light too far back so it cast a very minor shadow in the niche. In hindsight we could have installed the tiles in the niche ahead of time so we could apply proper pressure to them so there's no lips (and also put the light more forward) ... we won't make that mistake again! As I sit in the office making meta ads, reviewing my financials, it get's super frustrating to have these technical curveballs while sorting through everything else it takes to run a business. This is why we need to build our own checks and balances: Who we call or who we hire (have a good process for vetting people that know what they are doing) What we double check and when Who's the second set of eyes (use your in field managers, make sure everyone is using Jobber for pictures and notes Which leads to what you document Now the niche issue won't ever happen again but we've definitely caught things BEFORE they are a mistake utilizing this system. How to you juggle all the responsibilities?
What’s holding most service businesses back
I’ve been thinking about this lately, what’s actually holding most service businesses back? Is it: • Lack of leads • Poor systems • Weak pricing • Or the owner not stepping into the business role Because I’ve seen companies busy all day… but still stuck. Curious what do you think is the real bottleneck?What Do You Do To Minimize Workers Comp Claim Exposure?
I had an employee that was with me for maybe 5 weeks that I was going to let go (wasn't meshing well with the team, not very coachable) and then he "pulled his back" on a job site picking something up incorrectly. He even said he went to pick up a heavy object sideways and with one arm. He's been on workers comp 10 months and between treatment and his compensation, the claim is over $100k! My company is in California so we probably have the least favorable laws for companies. My insurance guy said we did everything right. Sent him to a facility right away to be evaluated, called workers comp. Since then we have implemented a "buddy lifting" training. My insurance guy also told me that even if we documented that he has a history of doing things incorrectly, that he would still be in the workers comp system. So my question to you guys - what measures do you take to prevent something like this from happening? Do you have regular safety meetings? Trainings? What do those look like?
