Is creative diversity becoming more important than audience targeting in Meta ads?
Is creative diversity becoming more important than audience targeting in Meta ads? One thing I’ve been thinking about a lot lately with Meta’s newer AI-driven updates is how much the platform rewards creative diversity now. Especially in local service businesses. I’m heading into our slower summer season right now, so instead of relying on 1 or 2 “winning ads,” my strategy is creating a large variety of ads built around: different customer avatars different pain points different levels of awareness different offers different emotional triggers different styles of creative Because the reality is: not every prospect is thinking about your service the same way. One homeowner may care about: convenience saving time not cleaning dog poop in the heat Another may care more about: smell before backyard parties kids stepping in dog poop HOA complaints professionalism and reliability Another may not even realize a service like yours exists yet. And those people should not all see the exact same ad. I think a lot of business owners still try to force Meta into finding customers with targeting alone. My experience lately has been that Meta performs much better when you give it: more creative angles more messaging variations more hooks more formats more customer psychology to work with Then you let the platform test and sort through the combinations. Some ads completely flop. Some get cheap clicks but bad leads. Some unexpectedly resonate with a very specific type of customer. You usually do not know beforehand which ones those will be. That only comes from testing. We’ve had ads I thought would perform terribly end up producing great leads. And ads I thought were guaranteed winners completely die. That’s why I think creative volume matters a lot more now than trying to obsess over finding the “perfect” single ad. Especially during slower seasons when demand naturally drops and you need more angles working simultaneously. How are other business owners are approaching advertising right now? Are you putting more focus into: audience targeting creative testing offers retargeting volume of ads or something else?Is anyone else using Homestars? What has your experience been like?
I have been using Homestars and I must say, it has generated me a lot of calls. I would say it's bringing in about 80% of my business right now. I took a lot of time to perfect my profile and always ask for reviews and that has really paid off. A lot of people have said the reason they requested or hired me was because of my profile and reviews. My only issue with them is tire kickers and dead leads. People who post a job then shortlist you and don't respond, shortlist multiple pros or people who are "just looking". I wish they had more of a guarantee or verification system. Also getting a refund used to be a lot easier, but they changed their system to make it harder. Is anyone else using Homestars? Any tips or tricks on how to succeed better on there? If anyone is interested in it but has questions, feel free to DM me or reply here for my advise also!
What’s Actually Working for Marketing in 2026? 🚜📈
Trying to figure out what actually works for marketing a small service business in 2026 feels like throwing darts blindfolded sometimes. 😅 Facebook boosts? Marketplace? Reels? Before & after photos? Community groups? Google Business? Word of mouth? Door hangers? I run a veteran-owned rural property management company in New Brunswick, Canada, and I’m curious what’s genuinely bringing people, real customers lately — not just likes and views. For the people actually getting calls and booked jobs: • What’s been your most successful marketing approach? • What gives the best ROI for a small budget? • What completely flopped for you? • Are you finding people respond more to personality/branding or straight-up service ads and pricing? Would love to hear real experiences from other small business owners and operators. 🚜🔥Does your website focus on SEO keywords or a compelling hero message?
Hi all, I'm curious to hear from other business owners about the copy on their website. Are you strictly focused on having headers and titles on your webpages that are SEO strong/that relate to what people would be searching? For example, "Best plumber in Miami" Or are do you use hero messages about what you're actually solving / the outcome / trust For example, "Plumbing problems are stressful. We make fixing them easy." Has anyone A/B tested headlines like these? Which are more successful? My website is set up like the first bullet point, but I feel like I should lean more into the hero messages. Thoughts? Thanks in advance! Sarah
How to grow a business on the side until you can go full-time?
Hey everyone, Aaron here with Latiolais’ Lawn Co. out of Lafayette, Louisiana 👋 I started my lawn and property maintenance business while working a full-time job during the week, and have been growing it through hard work, referrals, and trying to provide dependable service every time. Jobber has honestly helped take my business to another level with estimates, invoicing, scheduling, and keeping customers updated professionally. It’s helped me run smoother operations and build stronger relationships with customers. Excited to keep learning from everyone in this community and continue growing the business 👍 For those that started owner-operated, what helped y’all the most when making the jump toward full-time?
