🎙️ Podcast Discussion: Free Marketing Strategies That Actually Work
Earlier this week, Jobber launched 'Free Marketing Strategies That Actually Work'. We'd love to ✨ spark ✨ discussion around top takeaways and your own experiences! Let’s share low-cost tactics that have driven real results. What strategies have surprised you with their effectiveness? Tuned into the episode? Share any questions or notable learnings down below 👇 What are the best free marketing strategies you’ve used for your business?
Direct Call Leads
We only pay per qualified conversation with homeowners. After a few years of hunting down bad contacts, getting ghosted and wasting money on ads and ad managers we internally built out a system that only costs money when a homeowner directly calls us looking for our services. It’s been a gamechanger and we even started selling these calls to other roofers and other industries/home service companies because there’s no real risk. Either you talk to a homeowner who wants you to come out, or you don’t pay. They can be kind of expensive but our ROI is at about 3.4x for a while now using it so I’m never going back to our old methods…unless someone has a lower risk option that doesn’t consume a ton of time.
Starting a Mastermind Group for Wood Floor Refinishers
Hey All, I'm Scott Newman, the owner of NewRidge Refinishing Group Inc. We specialize in hardwood floor and staircase refinishing, as well as floor installations and complete staircase and railing renovations. I'm interested in forming a mastermind group of like-minded wood floor refinishers within this community. My goal is to create a space where we can "talk shop" and explore new sales and marketing strategies, discuss the latest products, and share ideas on how to better serve our clients. If you're interested in collaborating and growing together, let’s connect!
Can Door-to-Door Selling work for Junk Removal?
We are a small Junk Removal company based in the DMV area. Occasionally, during down time, we send guys out to knock doors with flyers with the goal of booking and completing a job on the spot or scheduling a job for the future. We have had little to no success with this method. Is it our sales skills/technique/pitch or more so the work that we are trying to offer that makes this method ineffective for us?
