Does your website focus on SEO keywords or a compelling hero message?
Hi all, I'm curious to hear from other business owners about the copy on their website. Are you strictly focused on having headers and titles on your webpages that are SEO strong/that relate to what people would be searching? For example, "Best plumber in Miami" Or are do you use hero messages about what you're actually solving / the outcome / trust For example, "Plumbing problems are stressful. We make fixing them easy." Has anyone A/B tested headlines like these? Which are more successful? My website is set up like the first bullet point, but I feel like I should lean more into the hero messages. Thoughts? Thanks in advance! Sarah
How to grow a business on the side until you can go full-time?
Hey everyone, Aaron here with Latiolais’ Lawn Co. out of Lafayette, Louisiana 👋 I started my lawn and property maintenance business while working a full-time job during the week, and have been growing it through hard work, referrals, and trying to provide dependable service every time. Jobber has honestly helped take my business to another level with estimates, invoicing, scheduling, and keeping customers updated professionally. It’s helped me run smoother operations and build stronger relationships with customers. Excited to keep learning from everyone in this community and continue growing the business 👍 For those that started owner-operated, what helped y’all the most when making the jump toward full-time?
How to market a well known product for a not-so-well-known use?
We have a ceramic coating company and we are branching into Home Services, a relatively untapped market, but ceramic coating has been so well known for vehicles we're trying to change the popular opinion that it's actually fantastic for home care as well. Windows, pool glass, shower glass -- it performs SO WELL! How can we showcase this?Sales Calls - How are You Stucturing Yours?
How do you all structure your sales calls when a lead comes in? Do you jump straight to a site visit, give ballpark pricing over the phone, or take a different approach? I'm curious how everyone handles that initial conversation before committing time to the property. Here's my process: my VA gathers information and photos first, and if it's a job that'll run longer than a day or two, I'll call them. I spend about sixty to seventy five percent of that call just discovering—how long they've been considering this, what they really need, the full picture. Then I give them a bracketed price and listen to their reaction. If it fits their budget, we move to scheduling a site visit. Now, some leads won't send pictures or details, and honestly, I'm not spending two to four hours wandering their house blind. So I charge a hundred and fifty dollar site visit fee in those cases. It filters for serious clients and respects my time. Curious to hear how you all approach this—what's working for you?
