As a new Handyman business, what do people suggest I do as affordable marketing options?
I currently use google ads which can be quite expensive as I build a customer base. I'm also planning to put decals on my work vehicle. What are some other cheap options I maybe haven't thought of? Should I work in partnership with other businesses?How to geotag photos for Google Business Profile posts to improve local map rankings?
I wanted to share something we've been doing and an insight in to one of our company processes. When you are doing your Google My Business profile, you should be filling out the services, products and updating your status with a post a few times a week. This particular post is going to be about how we geo tag photos, make an appealing GMB update, then post it. This is the exact SOP I gave my virtual assistant so feel free to steal this OR if you have something to say about it, I'd love that feed back to! It's my understanding that these aren't super important for SEO but it helps with map rankings because of the geo tagged pictures and build trust with people that go to your page and see a very active business. Here's the loom video ... https://www.loom.com/share/3f3f0966501148a5be20311a4f0c3ecb Create and publish a daily Google Business Profile update using geotagged project photos from completed or high-value jobs. The goal is to showcase larger remodel projects, maintain consistent posting, and drive engagement with properly labeled images and a clear call-to-action. Open the required tools and prepare for photo selection. Open Jobber, Company ChatGPT, GeoImager, and Google Business Profile. Confirm you are working on the daily posting task. Choose a strong project to feature. Select a job that represents the type of work the company wants to attract. Prioritize larger remodel-heavy projects. Sort by total job value or use the most recent completed jobs. Avoid jobs still in progress unless specifically instructed. Find matching before and after photos. Open the selected job in Jobber and review the photo gallery. Identify one strong after photo and one before photo from a similar angle. Choose the most visually compelling pair that shows the transformation clearly. Prepare the photos for geotagging. Open GeoImager and upload the first photo. Place the geotag using the job location. If exact address search is unavailable, use the general area near the job site. The goal is a GPS-tagged photo, not a perfectly precise point. Geotag and download each photo. Download the photo with embedded location data, clear the image in GeoImager, then repeat for the second photo. Confirm both are downloaded before moving on. Rename the files. Go to Downloads and rename the geotagged images using a clear convention such as Project Name - Before, Project Name - After, and Project Name - Side by Side. Use the correct company name (Huge Home Pros) in all file names. Generate a side-by-side image and post copy using ChatGPT. Request file names and post copy for the before photo, after photo, and side-by-side image. Ask for text suited for a Google Business Profile update. Confirm the wording matches the company brand and project type. Upload the content to Google Business Profile. Start a new update and upload images in this order: side-by-side first, before second, after last. This order tells the project story correctly. Schedule the post and choose a call-to-action button. If a post was already published today, schedule this one for 6:00 AM the next available slot. Always include a button. Use Call Now for direct contact or Learn More linking to the relevant service page on the website. Repeat daily. Focus on larger jobs, remodel-heavy projects, and strong visual transformations. Feature specific areas like kitchens, closets, or bathrooms when relevant. Ask for direction if unsure what to post. Cautionary Notes Do not spend excessive time perfecting the geotag location if address search is unavailable. Keep the company name consistent across all files and post content. Avoid featuring jobs still in progress unless the team requests it. Always include a button on every post. Match any service page link to the project type as closely as possible. Tips for Efficiency Keep ChatGPT open throughout the workflow to quickly generate file names and copy. Use recent high-value completed jobs to save time on content selection. Stick to the same naming convention every day. Follow the same posting workflow daily to reduce decision-making. When possible, prepare the side-by-side image and post text while geotagging so tasks run in parallel.
How can Jobber help me grow my business?
I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.Is creative diversity becoming more important than audience targeting in Meta ads?
Is creative diversity becoming more important than audience targeting in Meta ads? One thing I’ve been thinking about a lot lately with Meta’s newer AI-driven updates is how much the platform rewards creative diversity now. Especially in local service businesses. I’m heading into our slower summer season right now, so instead of relying on 1 or 2 “winning ads,” my strategy is creating a large variety of ads built around: different customer avatars different pain points different levels of awareness different offers different emotional triggers different styles of creative Because the reality is: not every prospect is thinking about your service the same way. One homeowner may care about: convenience saving time not cleaning dog poop in the heat Another may care more about: smell before backyard parties kids stepping in dog poop HOA complaints professionalism and reliability Another may not even realize a service like yours exists yet. And those people should not all see the exact same ad. I think a lot of business owners still try to force Meta into finding customers with targeting alone. My experience lately has been that Meta performs much better when you give it: more creative angles more messaging variations more hooks more formats more customer psychology to work with Then you let the platform test and sort through the combinations. Some ads completely flop. Some get cheap clicks but bad leads. Some unexpectedly resonate with a very specific type of customer. You usually do not know beforehand which ones those will be. That only comes from testing. We’ve had ads I thought would perform terribly end up producing great leads. And ads I thought were guaranteed winners completely die. That’s why I think creative volume matters a lot more now than trying to obsess over finding the “perfect” single ad. Especially during slower seasons when demand naturally drops and you need more angles working simultaneously. How are other business owners are approaching advertising right now? Are you putting more focus into: audience targeting creative testing offers retargeting volume of ads or something else?Is anyone else using Homestars? What has your experience been like?
I have been using Homestars and I must say, it has generated me a lot of calls. I would say it's bringing in about 80% of my business right now. I took a lot of time to perfect my profile and always ask for reviews and that has really paid off. A lot of people have said the reason they requested or hired me was because of my profile and reviews. My only issue with them is tire kickers and dead leads. People who post a job then shortlist you and don't respond, shortlist multiple pros or people who are "just looking". I wish they had more of a guarantee or verification system. Also getting a refund used to be a lot easier, but they changed their system to make it harder. Is anyone else using Homestars? Any tips or tricks on how to succeed better on there? If anyone is interested in it but has questions, feel free to DM me or reply here for my advise also!
How to market a well known product for a not-so-well-known use?
We have a ceramic coating company and we are branching into Home Services, a relatively untapped market, but ceramic coating has been so well known for vehicles we're trying to change the popular opinion that it's actually fantastic for home care as well. Windows, pool glass, shower glass -- it performs SO WELL! How can we showcase this?
