Jobber Campaigns Tips and Tricks
I love the Campaigns feature. I build a newsletter with it every month and I only sent it to clients to haven't booked with us for over 4 years at first, then each month I drop the months since serviced section down to raise the number of past clients reached. I do this so I don't overwhelm the phone lines, and eventually I will just have all the clients get it each month. I also tag my unsubscribe clients so they will never get a newsletter in the future, since right now each month is a one off campaign. I can adjust the filters to keep them out of the loop. I wish there was a way to add a gif file though. I add Before and After pics that I edit together on Canva, which is doing the trick for now to get the point across. One more tip that I've been playing with for my newsletters is using Dall.e on Chat GPT to create a header image that will be specific to our industry. I'd love to hear any other tips and tricks!What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients?
What 3rd Party SMS service do folks use for sending mass / bulk texts to their clients? Last month we ran a promotion and marketed it via 4 social media posts and two email sends. Then, we supplemented the campaign with sending SMS messages to our clients from the client re-engagement report. 3 of us divided up the report and pasted the message in the Jobber text thread, changed the first name of the recipient and sent it off to about 600 clients out of ~5,000. It took 3 days... No, not 8 hours a day, we had other things on our list. And when someone responded positively to our message asking for a quote our service manager would go into quote/sales mode while we kept sending. It was brain numbing, but effective. For February, which historically only brings in half or less of the revenue we make during a typical in-season month we almost doubled it. It was our best February ever. The takeaway: Texting works (when done right). For the time it took it will be worth it to spend money on a third party service and press send once, instead of 600 times. So, please share your experience with bulk SMS services- good, bad, meh... I would love to know. Thanks! ~Kyle Klevjer
Automated Campaigns in HVAC
We'd like to start using the automated campaign feature to contact our clients when they're due for servicing, and I'm wondering if anyone has done this with their HVAC business so far and has some tips on how to set it up. Tags seem to be the best way to sort clients in Jobber but how do you tag or sort clients so the right clients are getting the right reminder at the right time? Thanks in advance!You Get One Billboard.....
If you had one billboard for your business, just a few words seen by thousands of people every day, what would it say? The one message that really explains what you do best and why a customer should choose you over anyone else. Think about what makes your business different, what your best customers appreciate most, or what you wish people understood right away when they hear your name. Looking forward to seeing everyone’s answer!Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly. The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. “I need 20 new customers. What should I do?” The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. Consider these various tactics that you can deploy simultaneously: Sending out direct mail sales letters or postcards Posting on Social Feeds like Facebook, Instagram, etc. Get reviews on Google and respond to them Placing ads in local online directories Utilizing an online phone directory listing Displaying signs/billboards in strategic locations Encouraging existing customers to refer friends Networking at local events or within relevant associations Establishing joint venture partnerships with similar, non-competing businesses Driving website traffic through SEO, PPC, and article submissions Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO) ...and of course, using Jobber Campaigns! As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness. It takes 7 exposures to a marketing message before a potential customer makes a purchase By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. How do you market your company? What has worked for you and what hasn't?Customer Appreciation Dinner/Event?
Do you put on an annual customer appreciation dinner/event for your customers? Maybe a cookout, or a dinner at a nice restaurant? I am thinking of doing this to engage with clients and build even better relationships for the purpose of repeat work and referrals. If your company is doing this, or has done this please share your feedback.
How to use jobber marketing and send to emails not saved or leads
I am new to marketing and trying to reach out to local real estate companies all over the county and don't have them as current clients. I do have a few as leads from previous jobs but not sure how to send externally. Any ideas and help would be great. Thanks
