Marketing for a Growing Landscaping Company (When You’re Still Wearing All the Hats)
For those running small-to-mid size landscaping companies (especially maintenance-heavy businesses), how are you handling marketing as you grow? I’ve been managing ours in-house due to my convenient design background, but between operations and crew management it’s becoming unsustainable—especially when it comes to SEO and lead generation for higher-value projects (which I have less experience with) Are you outsourcing to a freelancer/agency, or hiring in-house? And at what point did that investment start to make sense for you? Do you have any recommendations for Canadian companies?Is a Salesperson Different from the Person Who Makes The Quotes?
I had an interesting discussion with my mentor lately. Some background: I promoted a team member from carpenter to operations manager. I gave a base salary plus a percentage of gross profit above a certain mark. We didn't hit that mark so he basically just got his base salary for the quarter and was really disappointed, came in and just asked for a really high base instead. I was talking to my mentor about how our sales flow is structured and he mentioned I need to be thinking of the sales person as a lead generator, then the person who would be managing the execution as the person who needs to put the estimates together. That kind of blew my mind a little bit but the more he talked about it, the more it made sense. Keep in mind our projects are all custom essentially so there's different details for everyone, even if it's kind of the same thing. If I go and make the job walk, make the estimate then sell to the team, but then try to incentivize it based on a budget, it's not necessarily fair because the production staff had no part in making that budget. BUT if I'm able to create the "at bats", the foreman walks it with the client then assigns the amount of time and material it will take. Then there's less opportunity to miss details or something get lost in communication. I can give him a plaud unit to make sure to summarize everything. This would also solve the problem of clients treating me like the project manager even though I'm not supposed to be the project manager. I was the one that shook their hand and took their deposit so why wouldn't they send me the grout selections right? Anyway, if you read through all that - I'm curious what your opinion on this is.Are You Selling Your Service… or Selling the Experience?
Customers have more choices than ever. Sometimes the difference isn’t just the service you provide, but how you make people feel from the first interaction to the final follow-up. What are some ways your business creates an experience that keeps customers coming back?
Can Jobber automatically stop follow-up messages when a client replies?
We started using automated follow ups for quotes, reviews, etc. but the automated messages wouldn't stop once we heard back from them. A lot people got mad and thought we were just pestering them. Is there a way for the automation to stop once we receive a message back from the client? I think it only stops once they approve a quote. I have found this to be very counterintuitive as it is a broken way for automation to work with following up. I could be missing a setting and be completely wrong but what as the experience been with everyone else?
Can I send a PDF newsletter to multiple clients through Jobber?
Is it possible to add a link to a file, like sending out newsletters? I have a PDF file i would like to drop inand send out to around 500 clients. Would really prefer to not have to do this individually. I am not seeing an attachment button
How can Jobber help me grow my business?
I am a fairly new business and I am still finishing the detail of my operations. I have been using the basic plan from Jobber for my bookings but I did not find myself using the Marketing suite very much when I first purchased a plan. I believe it is because I was still figuring out how to run my business operations. My question is, what is the best marketing move for me to do as a relatively new business owner using Jobber with limited resources like funds and a small client base.Does Jobber Marketing Suite Generate Leads for Your Business?
We just started our property services business in May. We have been doing really well with referrals so far but I know that doesn't last forever. I have met with a few Instagram marketing companies here in Austin and we've been quote $12K - that's not a realistic number for a business in it's first year. I was wondering if anyone has any experience with the Jobber marketing suite and if so, were you able to generate leads? How did it help you generate leads? What other benefits did you see from having it? Thank you!
