Which social media platforms work best for marketing a local service business?
Managing partner here for Rene & Son's Landscaping, Inc. in Wheeling IL. Was just wondering and trying to get everyone's input on this. I'm 25 and when it comes to social media marketing I am kind of at a loss. Is Facebook still a thing that a lot of people use? I have FB but barely use it. I know older generations use Facebook but to what extent. Should I be focusing my marketing more toward Instagram or tik tok? I mean as we continue to move forward should our focus shift into different marketing trends. Should the focus be more on Google marketing or Yelp? Do people still use Yelp?
Why Simple Marketing Works for Service Businesses — Less Is More!
Something I notice a LOT in many marketing strategies is the overwhelming amount of detail people put into their campaign. To clarify, lets take a look at the ways people market. Yardsigns, social media ads, business cards, vehicle wraps, billboards, etc. Lets remember what the goal is in marketing. BRAND RECOGNITION Keep It Simple Stupid Less is MORE When a prospect is driving at 45mph in their vehicle, they can NOT read the tiny cursive lettering on your dark colored, detail cluttered, yard sign. Same with all other campaigns and products. All marketing needs to lead to somewhere. Like a website or social media page where you your customers can get all the information they need to know. Until then, the marketing needs to immediately show with as few words and details as possible who you are, what you are, and lastly a phone number, web address, or QR code. Pick a company color, logo, font, and repeat it across all platforms and displays. Maintain something the customer will begin to recognize. Make it simple and clear to read. Below is the art work for nearly all of our marketing. Yeah, it might be boring but it's effective!! I don't need to show a dozen little bullet points of specific services. That is what our webpage is for. Please share your marketing strategies and let's help others be SEEN!!
In small rural areas... How do you keep your prices reasonable?
In small rural areas, given the rising cost of everything else, how do we keep our prices reasonable without hurting our own pockets buying equipment, products etc.? The income in the area is below average, which makes it **bleep** would be consumers needing services.What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?Virtually Estimating with Video and A.I
Check out this recent presentation I gave at the Breakthrough Academy Winter Summit on Virtual Estimating using LiveSwitch and Jobber. I've done over 600 now and saved over 200 man days / year. Check it out and let me know if you have any questions. Cheers. Is it possible to eliminate hundreds of in-person site visits and still grow your electrical business? Cory from Vancity Electric breaks it all down in this powerhouse talk, sharing how his small Vancouver-based company leverages AI and virtual estimating tools like LiveSwitch and Jobber to increase efficiency, boost conversions, and modernize customer experience. This is more than tech talk—it's a blueprint for electricians and tradespeople ready to scale smartly, not stressfully. What you'll learn: How to close 48% of quotes using virtual calls The real cost of in-person estimates (time, fuel, stress) Tools & automations that build trust and win jobs Behind the scenes of AI-driven estimating (yes, it can measure footage!) How to onboard customers like Amazon does—with automations Why speed = professionalism in the customer’s eyes 🎯 Whether you're just starting to explore virtual quoting or you're scaling a service business, this session will leave you with tactical steps and tech you can implement today. Check out the youtube here: https://youtu.be/el6qMhu5vuw?si=iXe_ZYp5fohIG0Ev
