Your personal brand is just as important as your business brand. Building your personal brand as a business owner can help build authority in your industry, social proof, and trust among your peers, employees, and customers.
What do you want to know about building a personal brand?
Have you claimed your Google Knowledge Panel?
Yes! How do you locate your knowlege panel on google?
This takes a lot of time and investment into your personal brand and it is even harder I would say if you are competing against similar names that also have strong personal brands because theirs may come up in Google search before yours. Essentially you want to search your name on Google and see if a Knowledge panel is generated. Your knowledge panel gathers all your personal brand data and compiles it into one block. Once you have a knowledge panel you simply click the menu button and select "Claim this Knowledge Panel".
Currently, you don't have a knowledge panel. I would work on the following...
-Post more quality content from your personal social channels building authority in your space.
-Create a personal website with your name as the domain. Use that website to share about your industry expertise. You can also put a lot of backlinks to media spotlights, collab projects, podcasts, etc.
-If you haven't done much of the above then I would focus on that and over time you will build your personal brand on google.
-Reach out to me if you have further questions on this. I wouldn't consider myself to be an expert on it by any means but this is everything I have done to get there.
Hope that helps!
This is great
The power of a personal brand in todays world is vastly overlooked. Your personal brand can create some amazing opportunities.
