What are you doing right now to make the phone ring for your business?
what is your go to advertisements or sales tactics to get lead generation? We have been in business for over 17 years now servicing the Tampa bay area and this year has hit us the hardest. I am an isa certified arborist and I do engage in networking and community events but despite our best efforts we are still experiencing a lack of leads. I don't want to just throw money at the wall but we are running out of options. what are some things that are working for you?What to do when business gets slow?
What would you add? Here are 10 things you can do when business gets slow to help drive more business: Call past clients. Cheapest client to acquire but most overlooked. Send out monthly newsletters that have nothing to do with sales. Just connect. Relationships are the goal. Send out handwritten cards to past clients with a $5 Gift Card for coffee. Create raving fans who market your business for you! Hit the street. Get door hangers and go door to door. Get your team to join you! Double down on networking relationships. Schedule a meeting every day with a different referral partner. Don’t cut back on marketing. Cut down on other areas but never marketing. Double down on marketing when others are pulling back. Negotiate costs with vendors instead. See how partnerships could lower costs or help cover costs…for example providing co-branded marketing material. Be disciplined and active on social media and community pages. Low hanging fruit. Serve. Givers gain. Give your time, your expertise, and resources and it will come back to you. Communicate with your team. Let them know what they can do to help. Don’t suffer in silence…before it’s too late. Start a service contract that keeps you top of mind with your clients all year and generates reoccurring revenue. LEARN. IMPLEMENT. TAKE MASSIVE ACTION! 😎🤙🏼What percentage of revenue did you spend on marketing in 2025, and what's your 2026 target?
We try to keep our marketing spend in the 5–7% range. I’m curious where others landed for 2025 and what you’re targeting for 2026. For growing service businesses, what marketing percentage actually drove healthy growth in 2025, and what level of spend has proven sustainable for you year over year?
How do you get more jobs in the same neighborhood?
What’s worked best for you to get more jobs in the same neighborhood? Door hangers? Reviews? Yard signs? Something else entirely? 🎙️ In this episode of Masters of Home Service, Keith Kalfas and Daniel Dixon break down: Simple, repeatable tactics to win more jobs nearby How weekends are gold for booking neighbors Why you should never stop marketing, even when you’re slammed Never miss an episode of Masters of Home Service. Subscribe on Apple, Spotify, or wherever you get your podcasts.
Where Do You Get Your Flyers or Printed Materials Made?
Hello Community, I am trying to find a good printer for some printed material I can hand out to potential customers. Something to leave with them to remember me by. I have been told by some that online is the way to go. Make an Instagram page, Google, Facebook. That still could be an option, but I am old school, I like talking to people, I think something is lost in the online space and I want something to physically hand to people. Has anyone used any good services for making printed material? I have heard Vistaprint is good, but the designing stages is what is slowing me down, that is not my strength. Any recommendations?Keep it flowin' - Sales Pipeline
Every dedicated small business owner understands the crucial role of continually introducing new prospects into their sales pipeline. Without a steady influx of potential customers, achieving long-term growth and success becomes quite a challenge. The good news? There’s a myriad of tactics to keep that sales pipeline overflowing. The not-so-great news is that many entrepreneurs fall into the trap of seeking that elusive, magic solution that’ll fill their pipeline effortlessly. The reality is that those on the hunt for a 'magic bullet' will soon discover that it simply doesn’t exist. While various marketing strategies can undoubtedly attract large volumes of new leads, depending on just one method is a gamble you can't afford to take. “I need 20 new customers. What should I do?” The mindset you should adopt for your marketing approach is to avoid relying on a single thing. Relying on a single method to unleash a torrent of new business is unrealistic. To drive significant growth, it’s essential to implement a range of marketing strategies simultaneously. Consider these various tactics that you can deploy simultaneously: Sending out direct mail sales letters or postcards Posting on Social Feeds like Facebook, Instagram, etc. Get reviews on Google and respond to them Placing ads in local online directories Utilizing an online phone directory listing Displaying signs/billboards in strategic locations Encouraging existing customers to refer friends Networking at local events or within relevant associations Establishing joint venture partnerships with similar, non-competing businesses Driving website traffic through SEO, PPC, and article submissions Crafting and distributing press releases to pertinent news outlets (this method still works well for SEO) ...and of course, using Jobber Campaigns! As you can see, each of these strategies can work alongside one another. Implementing one won’t diminish the impact of another; in fact, using multiple methods can enhance their effectiveness. It takes 7 exposures to a marketing message before a potential customer makes a purchase By employing as many of these methods as you can, you’ll increase the number of exposures, thereby speeding up the buying cycle. So, as you strive to elevate your business, reflect on the variety of marketing methods you’re utilizing. How do you market your company? What has worked for you and what hasn't?Marketing for Thanksgiving (USA): Pumpkin Day!
Our Thanksgiving has already passed in Canada, but it's not too late to run a physical marketing campaign for your business in the States! Each year at my previous company, we would purchase approximately 2,000 small pumpkins and attach cardstock marketing materials to them. On the Saturday before Thanksgiving, our entire team would gather to load up the trucks and head out to our target markets. We would deliver the pumpkins to everyone's doorsteps and then move on to the next stop. This simple gesture proved to be quite effective in generating interest, as we received numerous calls from grateful recipients thanking us for their pumpkin, as well as inquiries such as, "I wasn't aware you offered ABC service", and "My friend got a pumpkin in 123 area, do you service my area as well?". After a few years of doing this, everyone in our market looked forward to it! It created a real buzz. I mean, who doesn't like a pumpkin? Do you have any Thanksgiving marketing campaigns?
