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FranchisorXpres's avatar
FranchisorXpres
Contributor 2
16 days ago

Franchising Your Home Service Company

Playing in the 'major leagues' is not as hard you might think. 
Have you ever wondered how national brands grow & dominate their spaces? 
Franchising your home service company is a tremendous way to limit risk, add new revenue, grow with other people's money, give employees a REAL track of growth to dominate your space. 

I started using jobber in 2013 for my window cleaning company. 
I franchised it in 2020 and sold 13 locations in Ut, Az, Kansas & the midwest.
(Now they all use Jobber)
I'm obsessed with helping others do the same. 

Did you know that Home Service Franchises are the #1 most sought after franchise concept? 
It's true.

I used to make fun of Fish Window Cleaning & other brands because their services were "sub-par" in my eyes. However - I realized, that just doesn't matter because the franchisor (Fish Corporate) has 350 locations & makes tens of millions, so who's really laughing? 

If you've ever thought about franchising your business this is the discussion for you! 

 

  • Franchising is changing the game for home service businesses, shaking up the market in ways that are hard to ignore. As a home service company owner, you’ve probably seen franchisors pop up in your space, bringing in recognizable brands, polished systems, and big marketing budgets. These franchises can scale fast, drawing customers who value brand consistency and quality.

    For independent business owners, this means competing not just on service but also against well-funded franchise players moving in on local markets.... Yikes!

    The flip side? Franchising isn’t a guaranteed win. It requires a different mindset—managing franchisees, keeping the brand tight across locations, and dealing with the legal stuff.

    And for those who are considering going the franchise route, there’s real potential for growth without taking on the full burden of expansion alone.

    You just need to be ready to shift from daily operations to a broader focus on building and supporting a network.

    It's definitely worth the trip. 

     

  • NOT Franchising your business is going to cost you, big.
    Why??
    Because platform companies strategically place franchises all around you every year and while you may be bigger than their individual franchised locations, that franchisor is about to kick your butt, flood the market & OUT BID you for customers, marketing & local ad spend. 

    He has WAY more money than you. 

    They have 1,000 franchisees all around the country. 

    They take advantage of new opportunities in new markets. 

    A storm comes on the east coast and they rake it in while you piddle around looking at others cashing in from a distance. 

    It will continue to get harder & harder every year - And you won't really understand why. 

    As an expert who's worked for a platform I can tell you first hand you cannot continue to compete the same way you have the last 100 years. 

    Platform companies are new, growing rapidly & popping up everywhere. 

    Private Equity groups LOVE franchisors with large portfolios and so while you only see the new "competition's" signs going up around the city, behind the doors they're able to outspend you in every way. 

    You think you're going to compete by 'outselling' them? Not happening. 

    Who are the platform companies? 
    Here's a few: 

    • Neighborly 
    • Five Star Franchising
    • Phoenix Franchise Brands
    • Resi Brands 
    • Authority Brands 
    • Premium Service Brands 
    • HomeFront Brands 
    • Home Franchise Concepts

    To name a few. 

    The only way to continue to compete in a market now being saturated by PE groups starting their painting, plumbing, landscaping & window cleaning companies with tens of millions in the bank already is to open up new locations and take advantage of new markets with new opportunities in various unsaturated metropolitans around the country.