Franchising Your Home Service Company

Franchising is changing the game for home service businesses, shaking up the market in ways that are hard to ignore. As a home service company owner, you’ve probably seen franchisors pop up in your space, bringing in recognizable brands, polished systems, and big marketing budgets. These franchises can scale fast, drawing customers who value brand consistency and quality.

For independent business owners, this means competing not just on service but also against well-funded franchise players moving in on local markets.... Yikes!

The flip side? Franchising isn’t a guaranteed win. It requires a different mindset—managing franchisees, keeping the brand tight across locations, and dealing with the legal stuff.

And for those who are considering going the franchise route, there’s real potential for growth without taking on the full burden of expansion alone.

You just need to be ready to shift from daily operations to a broader focus on building and supporting a network.

It's definitely worth the trip. 

NOT Franchising your business is going to cost you, big.
Why??
Because platform companies strategically place franchises all around you every year and while you may be bigger than their individual franchised locations, that franchisor is about to kick your butt, flood the market & OUT BID you for customers, marketing & local ad spend. 

He has WAY more money than you. 

They have 1,000 franchisees all around the country. 

They take advantage of new opportunities in new markets. 

A storm comes on the east coast and they rake it in while you piddle around looking at others cashing in from a distance. 

It will continue to get harder & harder every year - And you won't really understand why. 

As an expert who's worked for a platform I can tell you first hand you cannot continue to compete the same way you have the last 100 years. 

Platform companies are new, growing rapidly & popping up everywhere. 

Private Equity groups LOVE franchisors with large portfolios and so while you only see the new "competition's" signs going up around the city, behind the doors they're able to outspend you in every way. 

You think you're going to compete by 'outselling' them? Not happening. 

Who are the platform companies? 
Here's a few: 

• Neighborly 
• Five Star Franchising
• Phoenix Franchise Brands
• Resi Brands 
• Authority Brands 
• Premium Service Brands 
• HomeFront Brands 
• Home Franchise Concepts

To name a few. 

The only way to continue to compete in a market now being saturated by PE groups starting their painting, plumbing, landscaping & window cleaning companies with tens of millions in the bank already is to open up new locations and take advantage of new markets with new opportunities in various unsaturated metropolitans around the country. 

Franchising your business opens up at least 35 new ways to monetize your existing business. 
STOP COMPETING on local sales alone. Its craziness.

1. Franchise Fees: Charging an initial fee for each new franchise sold.
2. Royalty Fees: Collecting ongoing percentage royalties from franchisees based on gross sales.
3. Advertising Fees: Charging a national advertising fee to cover brand marketing and advertising efforts.
4. Supply Markups: Selling proprietary products and supplies at a markup to franchisees.
5. Training Fees: Charging fees for initial and ongoing training for franchisee staff.
6. Equipment Leasing: Leasing essential equipment to franchisees.
7. Technology Fees: Charging for access to a custom CRM or management software.
8. Marketing Materials: Selling branded marketing collateral, such as signage, uniforms, and vehicle wraps.
9. Exclusive Territory Fees: Offering additional territories to existing franchisees for a fee.
10. Consulting Services: Providing paid consulting services to franchisees to boost performance.
11. Real Estate Assistance: Charging for real estate assistance, location scouting, or lease negotiations.
12. Lead Generation Fees: Offering a lead generation service to franchisees for a fee.
13. Branded Products: Selling proprietary cleaning agents, tools, or accessories exclusive to the brand.
14. Franchise Resale Fees: Charging fees on the resale of franchises.
15. Supplier Rebates: Partnering with suppliers for rebates on bulk orders or referrals.
16. Warranty and Support Plans: Offering extended warranty or support services for franchisee equipment.
17. National Accounts: Earning revenue from securing national accounts that are serviced by franchisees.
18. Field Support Fees: Charging for specialized field support visits or on-site training.
19. Additional Training Programs: Offering advanced courses or certifications for an extra fee.
20. Regional Conferences: Hosting paid regional or national conferences with training, networking, and workshops.
21. Certification Programs: Offering certifications for certain services to improve franchisee skills and profitability.
22. E-commerce Sales: Selling branded products online with a portion of sales benefitting the franchisor.
23. Fleet Management Services: Providing fleet management or GPS tracking at a monthly fee.
24. Employee Training Programs: Charging for employee onboarding and training for franchisees.
25. Call Center Services: Offering a centralized call center to book jobs for franchisees.
26. Financing Assistance: Partnering with financial institutions to offer financing, earning a referral commission.
27. Data and Analytics: Charging a fee for advanced analytics or benchmarking reports.
28. Co-Op Advertising: Offering local co-op advertising opportunities with shared costs.
29. Performance Incentives: Charging an administration fee for incentive or rewards programs for franchisees.
30. Licensing of Proprietary Software: Licensing specialized, branded software tools for service tracking.
31. Brand Licensing for Products: Licensing the brand to third-party products related to home services.
32. Mobile App Subscriptions: Providing a mobile app that connects customers directly to franchisees.
33. Sales Training Programs: Offering in-depth sales training courses tailored for franchise staff.
34. Enhanced Customer Support: Providing premium customer support services as an upsell for franchisees.
35. Social Media Management: Offering social media and reputation management services for a monthly fee.