How do you Differentiate Yourself from Your Competition?

Question

One of the frequent concerns we all hear from businesses in the service industry is their struggle to attract more customers due to competition from others offering similar services at lower prices. So, if you're a business owner committed to growth, what can you do to navigate this hurdle without resorting to undercutting your prices?

First and foremost, it’s essential to recognize that if the only thing setting you apart is your price, potential customers will naturally gravitate toward the cheaper option. After all, who would willingly pay more for the same service?

The real key to overcoming this pricing challenge is to highlight what makes your products and services unique in the eyes of your potential customers.

So, what strategies are you using to draw new clients through your doors?

moly · Answer

Such an important discussion. In my years of speaking to thousands of home service business owners, one recurring theme is having the conviction and sharing with the client that you can be trusted to show up and do the job well, and that you're available for questions. They make that clear, state is as a fact without saying more, and their prospects become customers. A lot of the companies undercutting aren't as reliable and people know that, so it's their choice to make. Reviews can be your proofpoint on this as well.

pestfreecanada · Answer

Service is 9/10 selling yourself. Lots of people can offer the same service at competitive prices, but if you show up in a clean truck, clean uniform, organized supplies, clean equipment... your client will see that. If you are trustworthy, friendly, courteous and professional you will win more contracts than your competitors. I see a lot of service trucks on the road with seemingly no sense of customer appearance and it always makes me chuckle to myself, if that guy isn't selling lightning in a bottle or a money growing tree, who would want him on their property? I take this with me everyday and try to be clean shaven, in a good mood, positive and confident.

A product is different, but if someone is selling something for much less than you are, I think looking inward and figuring out where you fall behind is important. Maybe they have a better supplier, distributor, importer. Maybe your set profit margins are hurting you? Or maybe it is related to the presentation side, maybe you aren't presenting yourself properly, which in turn doesn't present the product properly.

judithvirag · Answer

What we do is very simple.&nbsp; Good customer service, calling the customers, communication with customers.&nbsp; Showing how much we value their business.&nbsp; Being respectful ot their homes. If we have an incident, communicating right away how we propose to fix it.&nbsp;

richardm · Answer

If we have an incident, communicating right away how we propose to fix it.

Effective communication is crucial! I learned early on the value of reporting any incidents as soon as they occur. While it’s true that challenges can arise, addressing them promptly and providing your customers with a clear solution fosters trust and confidence in your capabilities.

richardm · Answer

Lots of people can offer the same service at competitive prices, but if you show up in a clean truck, clean uniform, organized supplies, clean equipment... your client will see that.

100%! Customers appreciate the fact that you are not showing up at their property looking like your truck just did a mud bog run. Perception of a well-run/ company by way of staff wearing clean uniforms, showing up in clean vehicles with graphics, having a pen when taking notes (I've been caught with that one), and maintained equipment goes a long way in setting yourself apart from your competition.

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How do you Differentiate Yourself from Your Competition?

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