What Business Decision Completely Changed the Direction of Your Company?
For better or worse? What did you learn from it?
Forum Discussion
4 Replies
I think I would have many to mention, but overall I think my attitude. I firmly believe in the Law of Attraction - John Maxwell's theory. I used to hire staff without a car and I would have to shuttle them around, buy company cars and have them work together - all of which came with it's drama. I absolutely hate drama. I know that my hiring pool narrows quite a bit but I have made the decision that I will only hire staff with their own car. This has made a huge difference.
For us, the biggest decision was narrowing our focus.
Years ago we'd take on almost anything. Smaller repairs, maintenance, odd jobs, larger renovations, commercial work. It kept everyone busy, but it also made scheduling harder, estimating less consistent, and it was difficult to build systems because every project looked different.
Over time we started focusing more on larger renovations and commercial work while moving away from ongoing maintenance. It wasn't an overnight decision, but it completely changed how we operate.
It also taught me that growth isn't always about adding services. Sometimes it's about having the discipline to stop doing things that no longer fit where you're trying to go.
Looking back, I think saying "no" to the right work has probably been just as important as saying "yes" to the right opportunities.
Oddly enough, broadening my focus is what has really moved the needle for us! Seeing different opportunities at clients properties and taking on additional work has really made a difference. Adding value to each stop is a pillar of my company and what people really appreciate that we can offer. Saying "yes" is a decision that I am happy I made.
Its pretty cool how two completely opposite ideologies can make the same impact on two different companies.
If I had to make the decision again, I absolutely would. Starting a business has been one of the most challenging and rewarding experiences of my life. One decision that changed the direction of my company was choosing to expand beyond energy efficiency testing and begin investing in concrete lifting and leveling. It wasn’t a decision I made lightly, but after seeing the need in my community and recognizing the opportunity to provide homeowners with a cost-effective solution, I knew it was the right step.
The biggest lesson I’ve learned is that growth requires calculated risk, continuous learning, and persistence. There have been obstacles, setbacks, and moments of uncertainty, but every challenge has made me a stronger business owner. Success doesn’t happen overnight—it’s built through hard work, adaptability, and a commitment to delivering value to your customers.
Looking back, I wouldn’t change the journey because every lesson has prepared me for the next chapter. If you’re considering taking a leap in your business, don’t let fear make the decision for you. Do your homework, create a plan, and trust yourself enough to take the next step.
