I’m big on training my team to think, not just work. In my businesses, the technical side is usually the easiest part to teach. It’s the communication, decision‑making, and professionalism that make or break a job.
Whether it’s flooring, tile, handyman work, or pool service, my guys are in customers’ homes and backyards every day. They need to be able to speak clearly, handle small conflicts, explain what they’re doing, and represent the business the right way. If they can’t do that, the quality of the work doesn’t matter because the customer experience falls apart.
So yes, we train soft skills. I’d rather spend time upfront teaching someone how to think through a situation, communicate an issue, or take ownership than constantly putting out fires later. A crew that can think saves me time, protects the brand, and keeps customers happy.