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HUGEHomePros's avatar
HUGEHomePros
Jobber Ambassador
4 days ago

Any of you - OVER automated? Where's the Line

I was thinking about this as I'm reconfiguring our sales intake system. We are about to implement a system that will automate a lot of follow up and keep nudging people that haven't responded. I'm trying to do the same with email, and occasionally will send voice texts also. But when is it too much and you've lost the human touch?

I definitely don't want to take the personality out of my business. Where have you drawn the line in your own business to keep the machine from running the whole thing?

1 Reply

  • roselvaggio's avatar
    roselvaggio
    Jobber Ambassador
    1 day ago

    I agree! We have automated so much using GHL and Zapier, but the actual scheduling is human (our office manager). We have even automated our jot forms after each appointment, but then also implemented a Client Success Specialist to reach out via call/text. 

    Being in the home service industry, I am also looking into "emotional hospitality" training so that the human touch within homes is unforgettable. Unfortunately automation and AI are going to be as regular as the internet in these coming years and our consumers will value humanity over technology!