Any tips for making YouTube videos that actually bring in customers?

From my experience with YouTube, consistency and authenticity matter way more than having a perfect video. I’ve built my own channel to over 60K subscribers, and one of the biggest things I’ve learned is that people connect with the person behind the camera. If you can entertain, educate, or tell a story while naturally showing what you do, you can turn viewers into customers. YouTube isn’t just about getting views it’s about building an audience that knows, likes, and trusts you before they ever need your service.