Forum Discussion
Best way to get clients in the winter
I run a gardening business in the winter we sell Planters, I usually reach out to clients and post an add on FB other than that I'm at a loss for where to find more clients. Does cold calling still work? Should I creep around and see who has empty planters?
4 Replies
Have you thought about setting up an affiliate program with other local businesses? You can have them sell you planters for you for a discounted price, so they can make a little money on the back end.
And, Facebook is the billion dollar bloodhound. If you're running ad’s there its best to split test and optimize and stick with it.Oh that's a good idea, what is a split test?
Split test, also called an A/B test, is when you run 2 versions of something and see which one performs/converts better and then you move forward with the winner being your standard. Ideally you want the difference between A and B to be isolated so you're confident it was that single difference that was better or worse. --- i.e. an ad with the exact same wording but the picture is different between ad A and ad B
We run an Excavating company and is very slow in the winter months. We recently added concrete and material crushing to do in the winter. We joined a FB add class to learn how to successfully run paid ads on FB to target our specific demographic. That could be an option, time to learn a new skill!
